Outline and Article Promise
Method
- Start with an opening that answers the reader’s dominant job immediately.
- Turn the Beat Spec into MECE H2/H3 sections with clear BLUFs.
- Give the information-gain asset a specific section, not a passing reference.
- Place at least two relevant internal links and the conversion path where they serve the reader.
- Reserve visual slots by role: cover/OG, product proof, concept explanation, comparison/decision support, and evidence.
- Brainstorm at least five honest H1 options; choose the strongest combination of search fit, reader value, and click reason.
- Use the Oversubscribed lens only if promotion, demand creation, a partner handoff, or link-building is genuinely required.
Output
Annotated outline, Article Promise, link plan, visual plan, headline decision, and conditional promotion handoff.