lionelndong Portfolio and Measurement
Portfolio review
Run separately from new content. Classify candidates before scoring: live integrity, customer/revenue loss, rank/conversion, link equity, maintenance, or no-op. Within a class, prioritize with Business Value × Impact × Confidence × Urgency ÷ Effort and evidence citations.
Select at most one focused action: update, relaunch, merge recommendation, delete recommendation, leave, technical repair, or conversion repair. Never execute merge, delete, redirect, deindex, outreach, or public promotion without explicit approval.
Measurement
For every shipped change, record baseline, success metric, guardrail metric, and a 14–21 day measurement date. Measure discovery, visibility, qualified visits, activation, conversion, paid outcomes, links, and compounding versus flatlining. If the window is incomplete, record insufficient_data and schedule the next measurement; do not leave a run open.
Output
Candidate register, selection rationale, focused action packet, baseline, measurement record, and keep/iterate/revert recommendation.