SERP Research and Beat Spec
Inputs
Accepted candidate brief, keyword/parent-topic data, typed top-ten SERP rows, current product context, and allowed authoritative sources.
Method
- State the dominant intent and reader job in one sentence.
- Analyze the leading results for format, depth, recurring sections, claims, visuals, links, and unanswered jobs.
- Build a must-cover consensus list and a separate list of weaknesses or gaps.
- Define a BEAT SPEC: required format, depth, H2 topics, decision aids, sources, visual roles, and the article’s counter-asset.
- Choose one concrete information-gain asset: first-hand test, product proof, original comparison, data, expert/community synthesis, framework, or defensible point of view.
- Use STEPPS only when the article needs a legitimate share/link hook; reject clickbait or off-intent ideas.
Output
Research dossier, competitor matrix, must-cover list, named weak pages, BEAT SPEC, source list, and information-gain plan. Do not draft until this is complete.
1---2name: serp-research3description: Turn accepted search evidence into an intent, competitor, and information-gain brief.4---56# SERP Research and Beat Spec78## Inputs910Accepted candidate brief, keyword/parent-topic data, typed top-ten SERP rows, current product context, and allowed authoritative sources.1112## Method13141. State the dominant intent and reader job in one sentence.152. Analyze the leading results for format, depth, recurring sections, claims, visuals, links, and unanswered jobs.163. Build a must-cover consensus list and a separate list of weaknesses or gaps.174. Define a **BEAT SPEC**: required format, depth, H2 topics, decision aids, sources, visual roles, and the article’s counter-asset.185. Choose one concrete information-gain asset: first-hand test, product proof, original comparison, data, expert/community synthesis, framework, or defensible point of view.196. Use STEPPS only when the article needs a legitimate share/link hook; reject clickbait or off-intent ideas.2021## Output2223Research dossier, competitor matrix, must-cover list, named weak pages, BEAT SPEC, source list, and information-gain plan. Do not draft until this is complete.24
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