SEO Audit

Full Website SEO Audit

Process

0. Load reference — read seo/references/google-seo-guide.md for category-aligned checks
1. Fetch homepage — use scripts/fetch_page.py to retrieve HTML
2. Detect business type — analyze homepage signals per seo orchestrator
3. Crawl site — follow internal links up to 500 pages, respect robots.txt
4. Delegate to subagents (if available, otherwise run inline sequentially):
   • seo-technical — robots.txt, sitemaps, canonicals, Core Web Vitals, security headers
   • seo-content — E-E-A-T, readability, thin content, AI citation readiness
   • seo-schema — detection, validation, generation recommendations
   • seo-sitemap — structure analysis, quality gates, missing pages
   • seo-performance — LCP, INP, CLS measurements
   • seo-visual — screenshots, mobile testing, above-fold analysis
   • seo-ai-optimization — AI search readiness (AI Overviews eligibility, llms.txt, AI crawler access) (if installed)
5. Score — aggregate into SEO Health Score (0-100)
6. Report — generate prioritized action plan

Crawl Configuration

Max pages: 500
Respect robots.txt: Yes
Follow redirects: Yes (max 3 hops)
Timeout per page: 30 seconds
Concurrent requests: 5
Delay between requests: 1 second

Output Files

• FULL-AUDIT-REPORT.md — Comprehensive findings
• ACTION-PLAN.md — Prioritized recommendations (Critical → High → Medium → Low)
• screenshots/ — Desktop + mobile captures (if Playwright available)

Scoring Weights

Report Structure

Executive Summary

• Overall SEO Health Score (0-100)
• Business type detected
• Top 5 critical issues
• Top 5 quick wins

Technical SEO

• Crawlability issues
• Indexability problems
• Security concerns
• Core Web Vitals status

Content Quality

• E-E-A-T assessment
• Thin content pages
• Duplicate content issues
• Readability scores

On-Page SEO

• Title tag issues
• Meta description problems
• Heading structure
• Internal linking gaps

Schema & Structured Data

• Current implementation
• Validation errors
• Missing opportunities

Performance

• LCP, INP, CLS scores
• Resource optimization needs
• Third-party script impact

Images

• Missing alt text
• Oversized images
• Format recommendations

AI Search Readiness

• Citability score
• Structural improvements
• Authority signals

Priority Definitions

• Critical: Blocks indexing or causes penalties (fix immediately)
• High: Significantly impacts rankings (fix within 1 week)
• Medium: Optimization opportunity (fix within 1 month)
• Low: Nice to have (backlog)

Live Data Insights (MCP Overlay)

This section appears only when MCP data sources are available. The static analysis above is complete and unchanged regardless of MCP availability.

MCP Availability Check

Follow the self-contained check pattern from seo/references/mcp-degradation.md:

1. Use ToolSearch with query "+ahrefs" — if tools returned, Ahrefs is available
2. Use ToolSearch with query "+google-search-console" — if tools returned, GSC is available
3. Proceed with whichever MCPs are available; skip sections for unavailable MCPs

Domain Authority Context (Ahrefs)

If Ahrefs available: after completing the static scoring step, fetch domain-level metrics via site-explorer-metrics for the target domain (bare domain, no https://). Display a ### Domain Authority Context section:

### Domain Authority Context

| Metric | Value |
|--------|-------|
| Domain Rating (DR) | XX/100 |
| Ahrefs Rank | #XX,XXX |
| Total Backlinks | XX,XXX |
| Referring Domains | X,XXX |
| Organic Keywords | XX,XXX |
| Est. Monthly Organic Traffic | XX,XXX visits |

Annotate the SEO Health Score line with: (Data enriched with live Ahrefs metrics)

Note: All monetary values (traffic_cost, cpc) from Ahrefs are in cents — divide by 100 before displaying as USD.

Indexing Status (GSC)

If GSC available: fetch indexing coverage using get_indexing_status for up to 20 top pages. Add a ### Indexing Status section:

### Indexing Status (Google Search Console)

- Indexed pages: XX
- Not indexed: XX
  - Top reasons: [reason 1], [reason 2]
  - Non-indexed pages: [url1], [url2], ...

> Note: GSC property format — use sc-domain: for domain properties or full https:// URL for URL-prefix properties.

Top Performing Pages (GSC)

If GSC available: fetch get_search_analytics for the site's top pages (last 28 days, sorted by clicks). Add a ### Top Performing Pages section:

### Top Performing Pages (Google Search Console — Last 28 Days)

| Page | Clicks | Impressions | CTR | Avg Position |
|------|--------|-------------|-----|--------------|
| /page-1 | X,XXX | XX,XXX | X.X% | X.X |
| /page-2 | ... | ... | ... | ... |

> CTR displayed as percentage (API returns decimal — multiply by 100 for display).

Data Sources

Always append this footer to the audit output: