Business Development and Partnerships
Building business development and strategic partnerships — from partner identification through deal structuring, negotiation, and partnership management.
When to Use
- Identifying and pursuing strategic partnership opportunities
- Structuring partnership deals (tech, channel, referral)
- Managing partner relationships and joint GTM
- Building a partnership pipeline
BD Framework
BD_PARTNERSHIP_TYPES = {
'technology': 'API integration, co-building, platform embed — mutual technical value',
'channel': 'Reseller, referral, agency — partner sells/distributes your product',
'strategic': 'Joint venture, co-marketing, co-innovation — high value, high commitment',
'ecosystem': 'Community, open source, standards bodies — industry influence',
}
class PartnershipPipeline:
"""Manage business development pipeline."""
def __init__(self):
self.partners = []
def add_opportunity(self, company: str, type: str,
value: float, stage: str = 'identified'):
self.partners.append({
'company': company, 'type': type,
'value': value, 'stage': stage,
})
def weighted_pipeline(self) -> float:
stage_weights = {'identified': 0.1, 'engaged': 0.3,
'negotiating': 0.6, 'closed': 1.0}
return sum(p['value'] * stage_weights.get(p['stage'], 0) for p in self.partners)
Verification Checklist
- Partnership type identified (tech, channel, strategic, ecosystem)
- Target partner list with prioritization criteria
- Value proposition for each partner type
- Deal structure defined (revenue share, referral fee, co-marketing)
- Partner agreement template ready
- Joint GTM plan (for strategic partnerships)
- Partnership pipeline tracked with stages and value
- Partner performance reviewed quarterly