LoopyLuci Customer Marketing and Social Proof
Building customer marketing programs — from collecting testimonials and case studies through review generation, social proof placement, and ROI measurement.
When to Use
- Collecting and promoting customer testimonials
- Building case studies with quantifiable results
- Generating reviews on G2, Capterra, Trustpilot
- Placing social proof on website and in sales
Social Proof Types
SOCIAL_PROOF_TYPES = {
'testimonials': 'Short quotes from satisfied customers (text or video)',
'case_studies': 'Deep dive with problem, solution, results (pages)',
'reviews': 'G2, Capterra, Google Reviews — star ratings + text',
'logos': 'Customer logo sliders on website (builds trust instantly)',
'metrics': '"10K+ customers", "99.9% uptime", "4.8★ rating" — quantified',
'social_mentions': 'Twitter, LinkedIn praise — embed on site',
}
class SocialProofManager:
"""Manage and deploy social proof assets."""
def __init__(self):
self.testimonials = []
self.case_studies = []
self.reviews = []
def add_testimonial(self, quote: str, customer: str, title: str,
company: str, metric: str = ''):
self.testimonials.append({
'quote': quote, 'customer': customer, 'title': title,
'company': company, 'metric': metric,
})
def rotation(self, page_context: str) -> List[Dict]:
"""Get relevant testimonials for a specific page."""
return self.testimonials[:3] # Simplified rotation
Verification Checklist
- Testimonials collected from key customer segments
- Case studies with quantified results (X% improvement, $Y saved)
- Review generation campaign (G2, Capterra, Google)
- Social proof placed on homepage, pricing, and sales pages
- Customer logos visible on website
- Video testimonials (short, authentic, diverse customers)
- Social proof ROI measured (conversion lift from proof elements)
- Permission obtained for all customer quotes and logos