Google AI SEO Fundamentals
Use this skill to keep AI-assisted content eligible for Google Search by making it helpful, reliable, accurate, and people-first. Treat AI as a production assistant, not a shortcut around editorial quality.
Source First
Read references/google-ai-content-guidance.md when the task needs Google-specific policy details, ecommerce AI-image/product-data notes, or a source-backed audit.
Workflow
Identify the content surface.
- Name the page type, content type, and publication goal.
- Distinguish AI-generated text, AI-assisted edits, AI-generated metadata, AI-generated images, and AI-generated structured data.
Apply the Google quality gates.
- Keep the content useful to people before search systems.
- Verify factual claims, product details, brands, dates, prices, availability, event names, and visual descriptions.
- Remove generic filler, hallucinated specifics, keyword stuffing, and unsupported claims.
- Avoid scaled content patterns that create many low-value pages to manipulate rankings.
Review metadata and media.
- Allow AI-assisted titles, descriptions, and alt text only when they are accurate, distinctive, concise, and relevant to the visible page.
- Do not use AI to create misleading alt text, fake expertise, fake reviews, fake dates, or invented product attributes.
- If the site is an ecommerce merchant using Google Merchant Center, check AI-generated image and product-data labeling requirements before shipping.
Validate structured data.
- Make JSON-LD match the visible page content.
- Do not invent ratings, offers, availability, authors, organizations, or FAQ answers.
- Treat structured data as normal rich-result support, not an AI Overview shortcut.
Produce an action-oriented result.
- State whether the content is safe to publish, needs edits, or should not ship.
- List the highest-risk issues first.
- Provide exact rewrites or review checklists when useful.
- Keep optional agent-readable assets separate from Google Search content quality issues.
Do Not Claim
- Do not claim that Google penalizes AI content solely because it used AI.
- Do not claim AI output is acceptable without human review.
- Do not claim mass AI-generated pages are safe when they lack unique user value.
- Do not claim special AI schema,
llms.txt, or Markdown mirrors are required for Google Search. - Do not claim OKF/Open Knowledge Format bundles, knowledge bundles,
pricing.md, or other agent-readable files are required for Google Search.