Full Multi-Platform Ads Audit
This audit operates under the 10-Principle Thinking Framework (see
ads/references/thinking-framework.md). OBSERVE (External + Internal)
dominates data collection, THINK + CONNECT (Lateral) dominate analysis,
CONNECT (System) + ACCEPT dominate synthesis and prioritization. If the
audit feels mechanical, you are skipping a principle.
Process
- Collect account data: request exports, screenshots, or API access
- Validate: confirm at least one platform's data is available before proceeding
- Detect business type: analyze account signals per ads orchestrator
- Identify active platforms: determine which platforms are in use
- Delegate to subagents (if available, otherwise run inline sequentially):
audit-google: Conversion tracking, wasted spend, structure, keywords, ads, settings (80 checks; G01-G61 + 19 hyphenated v1.5+ IDs incl. AI Max)audit-meta: Pixel/CAPI health, creative fatigue, structure, audience (50 checks; M01-M40 + 10 hyphenated v1.5+ IDs incl. Andromeda)audit-creative: LinkedIn, TikTok, Microsoft creative checks + cross-platform synthesisaudit-tracking: LinkedIn, TikTok, Microsoft tracking + cross-platform tracking healthaudit-budget: LinkedIn, TikTok, Microsoft budget/bidding + cross-platform allocationaudit-compliance: All-platform compliance, settings, performance benchmarks
- Validate: verify each subagent returned valid scores with required fields before aggregating
- Score: calculate per-platform and aggregate Ads Health Score (0-100)
- Report: generate prioritized action plan with Quick Wins
Data Collection
Ask the user for available data. Accept any combination:
- Google Ads: account export, Change History, Search Terms Report
- Meta Ads: Ads Manager export, Events Manager screenshot, EMQ scores
- LinkedIn Ads: Campaign Manager export, Insight Tag status
- TikTok Ads: Ads Manager export, Pixel/Events API status
- Microsoft Ads: account export, UET tag status, import validation results
If no exports available, audit from screenshots or manual data entry.
Scoring
Read ads/references/scoring-system.md for full algorithm.
Per-Platform Weights
| Platform |
Category Weights |
| Google |
Conversion 25%, Waste 20%, Structure 15%, Keywords 15%, Ads 15%, Settings 10% |
| Meta |
Pixel/CAPI 30%, Creative 30%, Structure 20%, Audience 20% |
| LinkedIn |
Tech 25%, Audience 25%, Creative 20%, Lead Gen 15%, Budget 15% |
| TikTok |
Creative 30%, Tech 25%, Bidding 20%, Structure 15%, Performance 10% |
| Microsoft |
Tech 25%, Syndication 20%, Structure 20%, Creative 20%, Settings 15% |
Aggregate Score
Aggregate = Sum(Platform_Score x Platform_Budget_Share)
Grade: A (90-100), B (75-89), C (60-74), D (40-59), F (<40)
Output Files
ADS-AUDIT-REPORT.md: Comprehensive multi-platform findingsADS-ACTION-PLAN.md: Prioritized recommendations (Critical > High > Medium > Low)ADS-QUICK-WINS.md: Items fixable in <15 minutes with high impact
Report Structure
Executive Summary
- Aggregate Ads Health Score (0-100) with grade
- Per-platform scores
- Business type detected
- Active platforms identified
- Top 5 critical issues across all platforms
- Top 5 quick wins across all platforms
Per-Platform Sections
Each platform section includes:
- Platform Health Score with grade
- Category breakdown with pass/warning/fail per check
- Platform-specific Quick Wins
- Detailed findings with remediation steps
Cross-Platform Analysis
- Budget allocation assessment (actual vs recommended)
- Tracking consistency (are all platforms tracking the same events?)
- Creative consistency (is messaging aligned across platforms?)
- Attribution overlap (are platforms double-counting conversions?)
Strategic Recommendations
- Platform prioritization based on business type
- Budget reallocation recommendations
- Scaling opportunities (platforms/campaigns ready to scale)
- Kill list (campaigns/ad groups to pause immediately)
Priority Definitions
- Critical: Revenue/data loss risk (fix immediately)
- High: Significant performance drag (fix within 7 days)
- Medium: Optimization opportunity (fix within 30 days)
- Low: Best practice, minor impact (backlog)
Quick Wins Criteria
IF severity == "Critical" OR severity == "High"
AND estimated_fix_time < 15 minutes
THEN flag as Quick Win
SORT BY (severity_multiplier x estimated_impact) DESC
1---2name: ads-audit3description: Full multi-platform paid advertising audit with parallel subagent delegation. Analyzes Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads, and Apple Ads accounts via 6 parallel audit agents. Amazon Ads, cross-platform attribution, and server-side tracking are covered by their standalone sub-skills (ads-amazon, ads-attribution, ads-server-side-tracking) — Wave 3 will add their paired agents so they can dispatch in parallel here. Generates health score per platform and aggregate score (0-100). Use when user says audit, full ad check, analyze my ads, account health check, paid media audit, paid advertising audit, ad spend audit, advertising audit, or PPC audit.4---56# Full Multi-Platform Ads Audit78This audit operates under the **10-Principle Thinking Framework** (see9`ads/references/thinking-framework.md`). OBSERVE (External + Internal)10dominates data collection, THINK + CONNECT (Lateral) dominate analysis,11CONNECT (System) + ACCEPT dominate synthesis and prioritization. If the12audit feels mechanical, you are skipping a principle.1314## Process15161. **Collect account data**: request exports, screenshots, or API access172. **Validate**: confirm at least one platform's data is available before proceeding183. **Detect business type**: analyze account signals per ads orchestrator194. **Identify active platforms**: determine which platforms are in use205. **Delegate to subagents** (if available, otherwise run inline sequentially):21 - `audit-google`: Conversion tracking, wasted spend, structure, keywords, ads, settings (80 checks; G01-G61 + 19 hyphenated v1.5+ IDs incl. AI Max)22 - `audit-meta`: Pixel/CAPI health, creative fatigue, structure, audience (50 checks; M01-M40 + 10 hyphenated v1.5+ IDs incl. Andromeda)23 - `audit-creative`: LinkedIn, TikTok, Microsoft creative checks + cross-platform synthesis24 - `audit-tracking`: LinkedIn, TikTok, Microsoft tracking + cross-platform tracking health25 - `audit-budget`: LinkedIn, TikTok, Microsoft budget/bidding + cross-platform allocation26 - `audit-compliance`: All-platform compliance, settings, performance benchmarks276. **Validate**: verify each subagent returned valid scores with required fields before aggregating287. **Score**: calculate per-platform and aggregate Ads Health Score (0-100)298. **Report**: generate prioritized action plan with Quick Wins3031## Data Collection3233Ask the user for available data. Accept any combination:34- Google Ads: account export, Change History, Search Terms Report35- Meta Ads: Ads Manager export, Events Manager screenshot, EMQ scores36- LinkedIn Ads: Campaign Manager export, Insight Tag status37- TikTok Ads: Ads Manager export, Pixel/Events API status38- Microsoft Ads: account export, UET tag status, import validation results3940If no exports available, audit from screenshots or manual data entry.4142## Scoring4344Read `ads/references/scoring-system.md` for full algorithm.4546### Per-Platform Weights4748| Platform | Category Weights |49|----------|-----------------|50| Google | Conversion 25%, Waste 20%, Structure 15%, Keywords 15%, Ads 15%, Settings 10% |51| Meta | Pixel/CAPI 30%, Creative 30%, Structure 20%, Audience 20% |52| LinkedIn | Tech 25%, Audience 25%, Creative 20%, Lead Gen 15%, Budget 15% |53| TikTok | Creative 30%, Tech 25%, Bidding 20%, Structure 15%, Performance 10% |54| Microsoft | Tech 25%, Syndication 20%, Structure 20%, Creative 20%, Settings 15% |5556### Aggregate Score5758```59Aggregate = Sum(Platform_Score x Platform_Budget_Share)60Grade: A (90-100), B (75-89), C (60-74), D (40-59), F (<40)61```6263## Output Files6465- `ADS-AUDIT-REPORT.md`: Comprehensive multi-platform findings66- `ADS-ACTION-PLAN.md`: Prioritized recommendations (Critical > High > Medium > Low)67- `ADS-QUICK-WINS.md`: Items fixable in <15 minutes with high impact6869## Report Structure7071### Executive Summary72- Aggregate Ads Health Score (0-100) with grade73- Per-platform scores74- Business type detected75- Active platforms identified76- Top 5 critical issues across all platforms77- Top 5 quick wins across all platforms7879### Per-Platform Sections80Each platform section includes:81- Platform Health Score with grade82- Category breakdown with pass/warning/fail per check83- Platform-specific Quick Wins84- Detailed findings with remediation steps8586### Cross-Platform Analysis87- Budget allocation assessment (actual vs recommended)88- Tracking consistency (are all platforms tracking the same events?)89- Creative consistency (is messaging aligned across platforms?)90- Attribution overlap (are platforms double-counting conversions?)9192### Strategic Recommendations93- Platform prioritization based on business type94- Budget reallocation recommendations95- Scaling opportunities (platforms/campaigns ready to scale)96- Kill list (campaigns/ad groups to pause immediately)9798## Priority Definitions99100- **Critical**: Revenue/data loss risk (fix immediately)101- **High**: Significant performance drag (fix within 7 days)102- **Medium**: Optimization opportunity (fix within 30 days)103- **Low**: Best practice, minor impact (backlog)104105## Quick Wins Criteria106107```108IF severity == "Critical" OR severity == "High"109AND estimated_fix_time < 15 minutes110THEN flag as Quick Win111SORT BY (severity_multiplier x estimated_impact) DESC112```
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