How do I install the Campaign Brief skill?

Run npx skillmds@latest add lord1egypt/campaign-brief in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Campaign Brief safe to use?

This skill has not completed SkillMD's automated safety review yet. Independent scanners report: SkillSpector: PASS, Skill Scanner: PASS. Capability flags: docs only. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Campaign Brief?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Campaign Brief free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Campaign Brief?

Lord1Egypt (@lord1egypt) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Campaign Brief by lord1egypt — Agent Skill

Name: Campaign Brief
Rating: 4.2 (5 reviews)
Author: Lord1Egypt

Campaign Brief

B2B SaaS marketing campaign brief builder. Use this skill whenever the user wants to plan, document, or kick off a marketing campaign. Trigger for phrases like "write a campaign brief", "plan a campaign", "campaign plan", "marketing campaign", "demand gen campaign", "launch campaign", "campaign strategy", "put together a brief for the team", or any request to plan a coordinated marketing effort with objectives, audience, channels, and KPIs.

Lord1Egypt Updated Sep 8, 2026 2 repo stars

File contents

Campaign Brief Builder — B2B SaaS

Purpose: Create a structured, team-ready brief that aligns everyone on objective, audience, message, channels, and success criteria — before a single asset is produced.

Step 1: Gather Context

Campaign goal: Pipeline / awareness / expansion / event registrations?
Product/feature: What are we promoting?
Target audience: ICP segment or persona
Timeline: When does this campaign run?
Budget: Rough budget available
Channels available: Email, paid, content, events, SDR?

Step 2: Campaign Overview

Field	Detail
Campaign Name	[Memorable internal name]
Campaign Type	[Awareness / Lead gen / Nurture / Pipeline / Event]
Start / End Date
Owner
Budget

Step 3: Objective & KPIs

PRIMARY OBJECTIVE (one clear goal):
"By [date], generate [X] [MQLs/pipeline/demos]
 targeting [segment] through [primary channel]."

SUCCESS METRICS:
├── Primary KPI: [e.g., 50 MQLs at <$150 CPL]
├── Secondary: [landing page visits, open rate, demos booked]
└── Lagging: [e.g., $200K pipeline influenced in 90 days]

Step 4: Target Audience

SEGMENT: [Name]
├── Firmographics: [company size, industry, stage]
├── Persona: [role/title]
├── Funnel stage: [Cold / Aware / Considering / Evaluating]
├── Key pain this campaign addresses
├── What they currently believe (before)
└── What we want them to believe (after)

Step 5: Core Message

HOOK: [The insight or tension that opens the conversation]
CORE MESSAGE: [The single most important thing — 1 sentence]
PROOF: [Data point, customer story, or demo]
CTA: [One clear action]

Step 6: Channel Plan

Channel	Tactic	Assets Needed	Timeline	Expected Output
Email	3-touch sequence	3 email copies	Week 1-3	150 opens, 15 clicks
LinkedIn Ads	Sponsored content	3 ad variants	Week 1-4	5K impressions
Content	Blog post	1 article	Week 1	200 organic visits
SDR	Outbound cadence	5-step sequence	Week 2-4	5 meetings

Step 7: Asset List & Timeline

PRE-LAUNCH:
□ Landing page | □ Email sequence | □ Ad creative
□ SDR cadence | □ Sales one-pager
□ UTM params | □ Conversion tracking | □ CRM tag

WEEK 0: Assets ready, tracking live, brief approved
WEEK 1: Campaign live
WEEK 2-N: Nurture + optimization
END: Results documented, learnings captured

Output Format

# Campaign Brief — [Campaign Name]
Date: [date] | Owner: [name]

## Overview Table
## Objective & KPIs
## Target Audience
## Core Message
## Channel Plan
## Asset List
## Timeline
## Budget Breakdown
## Stakeholder Sign-offs
## Notes (why now, risks, messaging guardrails)

---name: campaign-briefdescription: B2B SaaS marketing campaign brief builder. Use this skill whenever the user wants to plan, document, or kick off a marketing campaign. Trigger for phrases like "write a campaign brief", "plan a campaign", "campaign plan", "marketing campaign", "demand gen campaign", "launch campaign", "campaign strategy", "put together a brief for the team", or any request to plan a coordinated marketing effort with objectives, audience, channels, and KPIs.---# Campaign Brief Builder — B2B SaaS**Purpose:** Create a structured, team-ready brief that aligns everyone on objective, audience, message, channels, and success criteria — before a single asset is produced.---## Step 1: Gather Context- **Campaign goal:** Pipeline / awareness / expansion / event registrations?- **Product/feature:** What are we promoting?- **Target audience:** ICP segment or persona- **Timeline:** When does this campaign run?- **Budget:** Rough budget available- **Channels available:** Email, paid, content, events, SDR?---## Step 2: Campaign Overview| Field | Detail ||---|---|| Campaign Name | [Memorable internal name] || Campaign Type | [Awareness / Lead gen / Nurture / Pipeline / Event] || Start / End Date | || Owner | || Budget | |---## Step 3: Objective & KPIs```PRIMARY OBJECTIVE (one clear goal):"By [date], generate [X] [MQLs/pipeline/demos] targeting [segment] through [primary channel]."SUCCESS METRICS:├── Primary KPI: [e.g., 50 MQLs at <$150 CPL]├── Secondary: [landing page visits, open rate, demos booked]└── Lagging: [e.g., $200K pipeline influenced in 90 days]```---## Step 4: Target Audience```SEGMENT: [Name]├── Firmographics: [company size, industry, stage]├── Persona: [role/title]├── Funnel stage: [Cold / Aware / Considering / Evaluating]├── Key pain this campaign addresses├── What they currently believe (before)└── What we want them to believe (after)```---## Step 5: Core Message```HOOK: [The insight or tension that opens the conversation]CORE MESSAGE: [The single most important thing — 1 sentence]PROOF: [Data point, customer story, or demo]CTA: [One clear action]```---## Step 6: Channel Plan| Channel | Tactic | Assets Needed | Owner | Timeline | Expected Output ||---|---|---|---|---|---|| Email | 3-touch sequence | 3 email copies | | Week 1-3 | 150 opens, 15 clicks || LinkedIn Ads | Sponsored content | 3 ad variants | | Week 1-4 | 5K impressions || Content | Blog post | 1 article | | Week 1 | 200 organic visits || SDR | Outbound cadence | 5-step sequence | | Week 2-4 | 5 meetings |---## Step 7: Asset List & Timeline```PRE-LAUNCH:□ Landing page | □ Email sequence | □ Ad creative□ SDR cadence | □ Sales one-pager□ UTM params | □ Conversion tracking | □ CRM tagWEEK 0: Assets ready, tracking live, brief approvedWEEK 1: Campaign liveWEEK 2-N: Nurture + optimizationEND: Results documented, learnings captured```---## Output Format```# Campaign Brief — [Campaign Name]Date: [date] | Owner: [name]## Overview Table## Objective & KPIs## Target Audience## Core Message## Channel Plan## Asset List## Timeline## Budget Breakdown## Stakeholder Sign-offs## Notes (why now, risks, messaging guardrails)```

Frequently asked questions