Content Brainstorm

Content Brainstorm — 自媒体选题策划

Generate a complete weekly content calendar for Chinese social media platforms.

When to Activate

Trigger when the user mentions: 选题, content planning, what to write, 灵感枯竭, brainstorm, topic ideas, 内容规划.

Workflow

1. Gather context:

   • Niche / vertical (e.g., personal growth, AI tech, food, fashion)
   • Target platform (小红书 / 知乎 / 公众号 / 抖音 / Twitter)
   • Account positioning (one-sentence description)
   • Hot-topic preference (chase trends vs. evergreen)

2. Generate a 7-day plan using the 3:3:1 ratio:

   • 3 trend-chasing topics
   • 3 evergreen topics
   • 1 opinion / controversial topic

3. For each topic include:

   • Title (platform-native style)
   • Angle / hook
   • Target SEO keywords
   • Estimated virality: ⭐⭐⭐⭐⭐ scale
   • Reference competitor content
   • Estimated creation time

4. Title style by platform:

   • 小红书: emoji + numbers + keywords
   • 知乎: question format
   • 公众号: suspense / curiosity gap
   • 抖音: hook-first, colloquial

Output Format

## Weekly Content Plan ({date range})

### Day 1 - {weekday}
**Title:** {title}
**Angle:** {hook / angle}
**Keywords:** {SEO keywords}
**Virality:** ⭐⭐⭐⭐ / High
**Reference:** {competitor example}
**Est. time:** {hours}

---
(repeat × 7)

Research Strategy

• Use web_search to check current trending topics
• Analyze platform-specific trending hashtags
• Reverse-engineer competitor account topics
• Cross-reference with user's past high-performing content (if available)

Guidelines

• Never plagiarize — reference angles only
• Flag time-sensitive topics (must publish same day)
• Mark evergreen topics as "can prepare ahead"