lsantosweb When to use
Use this skill for:
- landing page copy rewrites
- hero section messaging
- CTA improvements
- value proposition clarity
- benefits, objections, proof, and offer framing
Core operating rules
- Write clearly, directly, and with concrete benefits.
- Avoid inflated, vague, or unsupported claims.
- Preserve brand positioning.
- Prioritize cold-traffic comprehension in a few seconds.
- Improve message-to-CTA coherence.
Workflow
- Identify weak or generic copy.
- Explain why it reduces clarity or conversion.
- Propose better versions.
- Flag affected files/sections.
- Summarize expected conversion impact.
Output style
Prefer:
- original vs revised snippets
- short rationale
- stronger CTA options
- cleaner section narrative