lsantosweb When to use
Use this skill for:
- SEO audits
- title/meta/schema work
- robots and sitemap
- heading hierarchy
- E-E-A-T improvements
- GEO/AI citation visibility
- technical SEO validation
Core operating rules
- Optimize for humans first, then machines.
- Cover both SEO and GEO where relevant.
- Prefer structured, attributable, extractable content.
- Do not force keywords unnaturally.
Workflow
- Identify whether the task is technical SEO, on-page SEO, or GEO.
- Audit the affected page or component.
- Recommend or implement the smallest useful changes.
- Validate heading/meta/schema consistency.
- Flag remaining gaps.
Checklists
Technical:
- canonical
- robots
- sitemap
- schema
- mobile friendliness
- CWV awareness
Content:
- title and meta quality
- heading hierarchy
- internal linking opportunities
- alt text and extractable definitions
GEO:
- FAQ/definitions
- author or source trust cues
- clear structured comparisons
- citations or attributable claims where available