How do I install the Ad Copywriting skill?

Run npx skillmds@latest add lujiaheng-artpivot/ad-copywriting in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

What does the Ad Copywriting skill do?

生成多版本电商广告文案（标题、slogan、描述、CTA），支持不同平台和风格 It is listed under Coding & Dev Tools on SkillMD.

Is Ad Copywriting safe to use?

This skill has not completed SkillMD's automated safety review yet. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Ad Copywriting?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Ad Copywriting free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Ad Copywriting?

lujiaheng-artpivot (@lujiaheng-artpivot) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Ad Copywriting by lujiaheng-artpivot

Name: Ad Copywriting
Author: lujiaheng-artpivot

File contents

广告文案生成 Skill

调用豆包大模型根据商品信息生成多版本广告文案，支持不同平台和语气风格。

使用方法

python3 scripts/generate_copy.py \
  --product-info '{"name": "无线耳机", "price": "299元", "features": ["主动降噪", "40小时续航", "IPX7防水"]}' \
  --platform douyin \
  --tone urgent \
  --variants 3 \
  --output ./ad_copy.json

参数说明

参数	类型	必填	说明
`--product-info`	JSON	✅	商品信息，包含名称、价格、卖点等
`--platform`	string	✅	目标平台：douyin/xiaohongshu/taobao/kuaishou
`--tone`	string	✅	文案风格：urgent/elegant/fun/professional/cute
`--variants`	number		生成的变体数量，默认3
`--output`	string		输出文件路径，默认 {workDir}/ad_copy.json
`--include-cta`	boolean		是否包含CTA（行动号召），默认true
`--max-length`	number		最大文案长度，默认根据平台自动适配

输出格式

{
  "taskId": "task_123456",
  "platform": "douyin",
  "tone": "urgent",
  "variants": [
    {
      "id": "variant_1",
      "title": "【限时特惠】降噪耳机只要299！",
      "slogan": "静享世界，听见美好",
      "description": "这款主动降噪无线耳机，拥有40小时超长续航，IPX7防水设计，无论是运动还是通勤都能给你极致的音乐体验。",
      "cta": "点击小黄车立即抢购，手慢无！",
      "tags": ["#降噪耳机", "#限时特惠", "#数码好物"]
    }
  ],
  "generatedAt": "2026-03-11T12:00:00Z"
}

事件发布

生成完成后会发布 copy.generated 事件到消息总线。

平台适配规则

平台	标题长度	描述长度	风格偏好
抖音	15-25字	100-150字	口语化、有紧迫感
小红书	20-30字	200-300字	种草风格、多用emoji
淘宝	10-20字	150-200字	突出卖点、性价比
快手	15-25字	100-150字	接地气、有优惠感

---name: ad-copywritingdescription: 生成多版本电商广告文案（标题、slogan、描述、CTA），支持不同平台和风格---# 广告文案生成 Skill调用豆包大模型根据商品信息生成多版本广告文案，支持不同平台和语气风格。## 使用方法```bashpython3 scripts/generate_copy.py \ --product-info '{"name": "无线耳机", "price": "299元", "features": ["主动降噪", "40小时续航", "IPX7防水"]}' \ --platform douyin \ --tone urgent \ --variants 3 \ --output ./ad_copy.json```## 参数说明| 参数 | 类型 | 必填 | 说明 ||------|------|------|------|| `--product-info` | JSON | ✅ | 商品信息，包含名称、价格、卖点等 || `--platform` | string | ✅ | 目标平台：douyin/xiaohongshu/taobao/kuaishou || `--tone` | string | ✅ | 文案风格：urgent/elegant/fun/professional/cute || `--variants` | number | | 生成的变体数量，默认3 || `--output` | string | | 输出文件路径，默认 {workDir}/ad_copy.json || `--include-cta` | boolean | | 是否包含CTA（行动号召），默认true || `--max-length` | number | | 最大文案长度，默认根据平台自动适配 |## 输出格式```json{ "taskId": "task_123456", "platform": "douyin", "tone": "urgent", "variants": [ { "id": "variant_1", "title": "【限时特惠】降噪耳机只要299！", "slogan": "静享世界，听见美好", "description": "这款主动降噪无线耳机，拥有40小时超长续航，IPX7防水设计，无论是运动还是通勤都能给你极致的音乐体验。", "cta": "点击小黄车立即抢购，手慢无！", "tags": ["#降噪耳机", "#限时特惠", "#数码好物"] } ], "generatedAt": "2026-03-11T12:00:00Z"}```## 事件发布生成完成后会发布 `copy.generated` 事件到消息总线。## 平台适配规则| 平台 | 标题长度 | 描述长度 | 风格偏好 ||------|----------|----------|----------|| 抖音 | 15-25字 | 100-150字 | 口语化、有紧迫感 || 小红书 | 20-30字 | 200-300字 | 种草风格、多用emoji || 淘宝 | 10-20字 | 150-200字 | 突出卖点、性价比 || 快手 | 15-25字 | 100-150字 | 接地气、有优惠感 |

Frequently asked questions

Ad Copywriting