LukeJMadden Enforce brand consistency across all content. Every word represents the brand.
Voice Definition Template
Before writing, confirm the brand voice:
VOICE: [adjective], [adjective], [adjective]
TONE: [how it feels]
LANGUAGE: [British/American English]
AVOID: [what the brand never does]
SIGN-OFF: [how content ends]
Example:
VOICE: Authoritative, approachable, slightly irreverent
TONE: Like a knowledgeable friend who's genuinely trying to help
LANGUAGE: British English
AVOID: Corporate jargon, excessive exclamation marks, filler phrases, "In today's fast-paced world"
SIGN-OFF: End with a CTA linking to a specific resource
Consistency Checks
Before publishing any content:
- Voice match — does this sound like the brand, or like generic AI?
- Forbidden phrases — scan for banned words/patterns
- CTA present — does it end with a clear action?
- Tone appropriate — matches the channel (LinkedIn = more professional, Twitter = more punchy)
- Language — correct English variant (British vs American spelling)
Common AI Voice Problems
These are signs the content needs human editing:
- "In today's rapidly evolving landscape..." → generic, say something specific
- "It's important to note that..." → just say the thing
- "Let's dive in!" → forced enthusiasm
- Starting with "Absolutely!" or "Great question!" → sycophantic
- "Hope this helps!" → weak ending, replace with specific CTA
- Using 10 adjectives when 2 would do → edit for density
Brand-Specific Customisation
Add your brand's specifics:
- Approved fonts and colours (for visual content)
- Logo usage rules
- Photography style (if applicable)
- Competitor mentions policy
- Sensitivity topics to avoid