How do I install the Social Media skill?

Run npx skillmds@latest add lukejmadden/social-media in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Social Media safe to use?

This skill has not completed SkillMD's automated safety review yet. Capability flags: docs only. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Social Media?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Social Media free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Social Media?

LukeJMadden (@lukejmadden) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Social Media by lukejmadden — Agent Skill

Name: Social Media
Rating: 4.5 (4 reviews)
Author: LukeJMadden

File contents

Adapt content for each platform's culture and format. One message, many voices.

Platform Tone Guide

Platform	Tone	Length	Format
X/Twitter	Punchy, opinionated, concise	280 chars max, aim for 200	Hook → insight → CTA. Threads for depth.
LinkedIn	Professional, thoughtful, personal	1300 chars sweet spot	Personal story → business lesson → question
Instagram	Visual-first, short captions	150 chars caption, detail in carousel	Lead with the image concept, caption supports
TikTok	Conversational, hook-first, fast	15-60 second script	First 2 seconds must stop the scroll
YouTube	Descriptive, search-optimised	Varies by format	Title for search, thumbnail for click
Threads	Casual, discussion-starting	Short, conversational	Opinion → invite responses
Pinterest	Aspirational, keyword-rich	Description-heavy	Pin title + description for search
Bluesky	Similar to early Twitter culture	Short, authentic	No corporate speak

Cross-Platform Adaptation

When adapting one piece of content across platforms:

Start with the core message (one sentence)
For each platform, ask: "How would a native of this platform say this?"
Adjust: length, tone, format, CTA
Never just copy-paste across platforms

Content Calendar

Weekly rhythm:

Mon — Industry insight or hot take
Tue — Educational / how-to
Wed — Behind the scenes / process
Thu — Tool or resource recommendation
Fri — Community engagement (question, poll)

Hashtag Strategy

Max 3-5 per post (except Instagram: 15-20)
Mix: 1 branded + 2 niche + 1-2 trending
Research hashtag size: too large = buried, too small = no reach
Sweet spot: 10K-500K posts per hashtag

---name: social-mediadescription: Multi-platform social media content skill. Use when creating posts, adapting content across platforms, or planning social content.---Adapt content for each platform's culture and format. One message, many voices.## Platform Tone Guide| Platform | Tone | Length | Format ||----------|------|--------|--------|| **X/Twitter** | Punchy, opinionated, concise | 280 chars max, aim for 200 | Hook → insight → CTA. Threads for depth. || **LinkedIn** | Professional, thoughtful, personal | 1300 chars sweet spot | Personal story → business lesson → question || **Instagram** | Visual-first, short captions | 150 chars caption, detail in carousel | Lead with the image concept, caption supports || **TikTok** | Conversational, hook-first, fast | 15-60 second script | First 2 seconds must stop the scroll || **YouTube** | Descriptive, search-optimised | Varies by format | Title for search, thumbnail for click || **Threads** | Casual, discussion-starting | Short, conversational | Opinion → invite responses || **Pinterest** | Aspirational, keyword-rich | Description-heavy | Pin title + description for search || **Bluesky** | Similar to early Twitter culture | Short, authentic | No corporate speak |## Cross-Platform AdaptationWhen adapting one piece of content across platforms:1. Start with the **core message** (one sentence)2. For each platform, ask: "How would a native of this platform say this?"3. Adjust: length, tone, format, CTA4. Never just copy-paste across platforms## Content CalendarWeekly rhythm:- **Mon** — Industry insight or hot take- **Tue** — Educational / how-to- **Wed** — Behind the scenes / process- **Thu** — Tool or resource recommendation- **Fri** — Community engagement (question, poll)## Hashtag Strategy- Max 3-5 per post (except Instagram: 15-20)- Mix: 1 branded + 2 niche + 1-2 trending- Research hashtag size: too large = buried, too small = no reach- Sweet spot: 10K-500K posts per hashtag

Frequently asked questions

Social Media