SEO Expert

SEO Expert (with GEO Optimization)

Overview

This skill enables comprehensive SEO and GEO (Generative Engine Optimization) auditing for websites. It analyzes traditional SEO factors plus AI-readiness: content structure for AI citations, schema markup for AI extraction, readability for conversational queries, and question-based formatting.

Key Insight: 52% of searches now trigger AI Overviews. 92.36% of AI citations come from Google's top 10 organic results. Strong SEO is prerequisite for GEO success.

Quick Start

Trigger this skill when users request:

• "Audit [website] for SEO issues"
• "Optimize [site] for AI search and citations"
• "Check if [website] is ready for Google AI Overviews"
• "Analyze [page] for GEO optimization"
• "Help me improve [content] for ChatGPT/Perplexity citations"

The skill provides detailed audit reports with 5-15 prioritized recommendations covering both traditional SEO and GEO optimization.

Website Auditing Workflow

To conduct a comprehensive SEO + GEO audit:

1. Gather baseline data using scripts:

   • Run scripts/lighthouse_audit.sh [url] to get performance/SEO metrics
   • Run scripts/check_robots.sh [url] to analyze robots.txt
   • Run scripts/check_sitemap.sh [url] to validate XML sitemap

2. Analyze page structure and meta data:

   • Use WebFetch to retrieve the target page HTML
   • Run scripts/extract_meta.py [html_file] to extract meta tags AND validate GEO-critical schema (FAQ, HowTo, Article)
   • Run scripts/analyze_headings.py [html_file] to check heading hierarchy AND question-based headers for GEO

3. Analyze GEO content optimization:

   • Run scripts/check_readability.py [html_file] to ensure 8th-grade reading level
   • Run scripts/check_bluf.py [html_file] to validate Bottom Line Up Front format
   • Run scripts/analyze_eeat.py [html_file] to score E-E-A-T signals (authors, citations, dates, trust)
   • Review first paragraphs for 50-70 word direct answers

4. Evaluate against best practices:

   • Consult references/seo_checklist.md for comprehensive SEO audit criteria
   • Review references/geo_best_practices.md for AI optimization strategies
   • Check references/content_structure_guide.md for BLUF, FAQ, and question-based formatting
   • Review references/technical_seo.md for technical requirements
   • Check references/core_web_vitals.md for performance thresholds

5. Generate prioritized recommendations:

   • Use assets/audit_report_template.md as the report structure
   • Apply assets/priority_matrix.md to rank issues by impact/effort
   • Include both traditional SEO and GEO recommendations
   • Focus on 5-15 actionable items with clear implementation steps

GEO (Generative Engine Optimization) Analysis

Content Structure (CRITICAL)

• BLUF Format: Run scripts/check_bluf.py [html_file] to validate 50-70 word direct answers at the top
• Readability: Run scripts/check_readability.py [html_file] to ensure 8th-grade reading level (Flesch-Kincaid)
• Question Headers: Enhanced scripts/analyze_headings.py [html_file] detects question-based H2/H3 headers (target: 30%+)
• Long-tail: Identify 8+ word headers (7x more likely to trigger AI Overviews)

E-E-A-T Signals (CRITICAL)

• E-E-A-T Analysis: Run scripts/analyze_eeat.py [html_file] for comprehensive trust signal detection
• Detects author bylines with credentials (PhD, MD, CPA, etc.)
• Counts external authoritative links (.gov, .edu, established orgs)
• Verifies publish/modified dates in meta, schema, and visible content
• Finds blockquotes and expert attributions
• Checks trust signals (ISO, HIPAA, privacy policy, author bios)
• Scores each E-E-A-T dimension out of 25 for a 0-100 total

Schema Markup (CRITICAL)

• FAQ Schema: Validates FAQ Schema (highest priority for GEO)
• HowTo Schema: Check for process/tutorial content structured data
• Article Schema: Verify author information and dates (E-E-A-T signals)

Key GEO Principles

1. Strong SEO First: 92.36% of AI citations come from top 10 organic results
2. Natural Language: AI mentions exact keywords only 5.4% of the time
3. Conversational Tone: Target 8th-grade readability for AI-friendly content
4. Direct Answers: 50-70 word BLUF format optimal for AI citations
5. Structured Data: FAQ Schema drives 3.2x higher AI citation rates

Technical SEO Analysis

For technical SEO issues, evaluate:

• Crawlability: robots.txt, XML sitemaps, internal linking
• Indexability: canonical tags, noindex directives, duplicate content
• Site Architecture: URL structure, navigation, breadcrumbs
• Security: HTTPS/SSL, mixed content warnings
• Mobile: Responsive design, mobile-first indexing
• Performance: Page speed, Core Web Vitals, lazy loading

On-Page Optimization

Evaluate:

• Title Tags: Uniqueness, keyword placement, length (50-60 chars)
• Meta Descriptions: Compelling copy, keywords, length (150-160 chars)
• Header Tags: Proper H1-H6 hierarchy, keyword usage
• Content Quality: Readability, depth, E-E-A-T signals
• Images: Alt text, file size optimization, modern formats (WebP)
• Internal Links: Relevant anchor text, strategic link placement
• Schema Markup: Appropriate structured data types

Performance Analysis

Core Web Vitals are critical ranking factors:

• LCP (Largest Contentful Paint): Target < 2.5s
• FID (First Input Delay): Target < 100ms
• CLS (Cumulative Layout Shift): Target < 0.1

Report Generation

Structure audit reports with:

1. Executive Summary: 2-3 sentence overview of site health
2. Critical Issues: High-impact problems requiring immediate attention
3. Priority Recommendations: 5-15 actionable items with issue description, current vs. desired state, implementation steps, and priority rating
4. Performance Metrics: Lighthouse scores and Core Web Vitals
5. Next Steps: Sequenced action plan

Resources

scripts/

Full-Site Crawling:

• crawl_site.sh - LibreCrawl wrapper with tier configs (tier1/2/3)
• generate_crawl_report.py - Transform crawl JSON to client reports
• compare_crawls.py - Month-over-month comparison analysis

Traditional SEO:

• lighthouse_audit.sh - Google Lighthouse performance/SEO metrics
• check_robots.sh - Analyze robots.txt configuration
• check_sitemap.sh - Validate XML sitemap structure

GEO Optimization:

• check_readability.py - Flesch-Kincaid readability (target: 8th grade)
• check_bluf.py - BLUF (Bottom Line Up Front) validation
• analyze_headings.py - Question-based header detection (target: 30%+)
• extract_meta.py - GEO schema validation (FAQ, HowTo, Article)
• analyze_eeat.py - E-E-A-T signal detection (0-100 score)

references/

• seo_checklist.md - Comprehensive audit checklist
• core_web_vitals.md - Performance thresholds and optimization
• technical_seo.md - Technical requirements and best practices
• meta_tags_guide.md - Essential meta tags and implementation
• schema_markup_guide.md - Common schema.org types with examples
• geo_best_practices.md - 15 essential GEO practices
• content_structure_guide.md - BLUF format, question headers, FAQ sections
• readability_standards.md - Flesch-Kincaid targets and writing techniques

assets/

• audit_report_template.md - Structured template for audit reports
• priority_matrix.md - Framework for prioritizing issues by impact/effort