hook-lab
One idea in, a batch of ranked hooks out. This is the G(enerate) step of SGTMS
applied to attention. Default output: English.
Reference: hook taxonomy + Triple-Threat in ../social-content-os/reference/frameworks.md §4.
Load ../social-content-os/brand.json for voice and audience.
Inputs
- The one idea / insight / claim (rooted in an audience problem).
- Platform + format (Reel hook, carousel slide 1, LinkedIn first line, X post).
- Optional: the specific pain point or belief to attack.
Method
Generate at least 10 hooks, spread across the taxonomy so the user has real variety to test (not 10 versions of the same technique):
- Curiosity Gap — open a loop the brain must close.
- Pattern Interrupt — contrast / unexpected pairing.
- Challenge a Common Belief — negate industry dogma (strongest trigger).
- Negation — "Why you should NOT do X."
- Number / Result — concrete outcome in concrete time.
- Before / After — transformation.
Rules for every hook:
- Clear over clever. A specific pain or bold promise beats wordplay.
- First words do the work — front-load the tension, no warm-up.
- No fluff, no jargon, no AI tells (no em-dashes, no "unlock/elevate/dive in").
- Keep them short enough to survive as on-screen text in a "safe zone".
Output
- A numbered list of 10+ hooks. Each line: the hook, then
— [technique]and a 3–6 word note on the psychological trigger. - Top 3 ranked, with one sentence each on why it will out-test the others for this audience.
- For the #1 pick, the Triple-Threat treatment: the Visual (decluttered frame / focal point), the Written (the on-screen text), and the Audio (the spoken first line or sonic cue).
- Offer the next step: send the winner to carousel-builder (slide 1) or caption-writer (post body), or run Best of Nine (recreate 3 formats x3).