Website Improvement Prd

Website Improvement PRD

Turns an approved end-user report into a full improvement proposal with measurable value metrics. Writes prd.md after user approval.

When to Use

Trigger when the user asks to:

• Propose website improvements with expected impact
• Create a PRD for a site rebuild or improvement
• Plan improvements with measurable metrics

Do not use for implementation planning or coding — those are separate phases.

Workflow

1. Read the approved report (Phase 2) and analysis (Phase 1)
2. Identify improvement opportunities per dimension
3. For each change: define what, why, and expected value
4. Assemble into prd.md
5. Present to user for review
6. Incorporate edits (loop until approved)
7. Persist prd.md

Output: prd.md Structure

# Improvement Proposal: <site name>
**Source URL:** <url>
**Date:** <date>
**Version:** 1.0

---

## Executive Summary

2–3 sentences summarizing the main improvement themes and expected impact.

## Current State

Brief summary of the baseline from Phase 1 analysis:
- Category and audience
- Current performance highlights
- Current SEO standing
- Current security posture

## Proposed Improvements

### Change 1: <Title>

**What:** Specific, scoped description of the change.
Example: "Replace the current hero section with a centered layout featuring a clear headline, subtext, and primary CTA button above the fold."

**Why:** Problem being solved, evidence from Phase 1 analysis.
Example: "The current hero burying the CTA below two content sections. Users must scroll past unrelated content before seeing the sign-up option (Phase 1 UI/UX friction point: 'CTA not immediately visible')."

**Expected Value:** Measurable impact.
Example: "Estimated +15–25% improvement in CTA click-through rate. Reduced scroll depth requirement from 600px to 0px for primary action."

---

Repeat for each change. Group changes by dimension:

### UI/UX Improvements
### Performance Improvements
### SEO Improvements
### Security Improvements
### Style Enhancements

## Metrics Summary

| Metric | Current | Target | Delta |
|--------|---------|--------|-------|
| LCP | 4.3s | ≤ 2.0s | -53% |
| CLS | 0.18 | ≤ 0.05 | -72% |
| SEO Score | 62/100 | ≥ 90/100 | +45% |
| Page Weight | 2.1 MB | ≤ 800 KB | -62% |

## Next Steps

Reference Phase 4 (implementation plan) — the approved proposal feeds into `tasks.md` for phased execution.

---

*This proposal is based on analysis of a single crawl of the source site. Actual improvements may vary based on implementation decisions.*

Step 1: Read Inputs

Read the approved report and analysis:

Read file <path-to-report.md>
Read file <path-to-analysis.json>

If either is missing, ask for paths. The orchestrator should have already produced both.

Step 2: Identify Improvements

For each dimension, identify specific, actionable improvements:

• UI/UX: Layout changes, navigation fixes, CTA improvements, content restructuring
• Performance: Image optimization, lazy loading, code splitting, font optimization, caching
• SEO: Meta tag fixes, heading structure, structured data, alt text, canonical URLs
• Security: HTTPS hardening, security headers, mixed content fixes
• Style: Typography improvements, color palette refinement, spacing consistency, motion polish

Each improvement must include:

1. What — specific, scoped change description
2. Why — problem + evidence from Phase 1
3. Expected Value — measurable impact statement

Step 3: Compute Metrics Summary

Compare current metrics from Phase 1 against realistic targets:

Step 4: Write Draft prd.md

Assemble the proposal using the structure above.

Step 5: Present for Review

Present the draft to the user:

"Here is the improvement proposal. Please:

1. Approve — save as prd.md
2. Edit — specify what to change
3. Regenerate — start over with different focus"

Step 6: Incorporate Edits (loop)

If edits requested:

• Update the proposal
• Re-present
• Repeat until approved

Do not persist until explicit approval.

Step 7: Persist prd.md

Write to output path:

printf '%s\n' "$PRD_CONTENT" > "$OUTPUT_PATH"

Default: $PROJECT_DIR/prd.md or ~/workspace/clones/YYYY_MM_DD_slug/prd.md.

If $ARGUMENTS includes --output <path>, use that.

Confirm:

prd.md saved to: <absolute-path>
STATUS: approved

Return Contract

When invoked by the website-cloner umbrella (Phase 3 gate), the orchestrator gates Phase 4 on this skill's outcome. The contract:

The orchestrator MUST NOT advance to Phase 4 unless the outcome is approved. A standalone invocation may ignore the status line, but the file-existence rule still holds: no approval, no prd.md.

Acceptance Criteria and Expected Output

Verify the complete proposal before requesting approval:

• Every proposed change contains a specific What, evidence-backed Why, and measurable Expected Value.
• Every baseline issue from the approved report or analysis maps to a proposal change or an explicit out-of-scope rationale.
• Metric targets include units, current values, realistic target logic, and correctly computed deltas; label estimates rather than presenting them as guarantees.
• prd.md contains executive summary, current state, grouped improvements, metrics summary, next steps, and source-data caveat.
• The expected result is an approved non-empty markdown file plus exactly one final STATUS: approved; pending or aborted outcomes write no file.

Step Completion Report

◆ Website Improvement PRD
··································································
  Inputs validated:     √ pass | × fail ([reason])
  Changes evidenced:   √ pass ([count])
  Targets measurable:  √ pass
  User approved:       √ pass | × pending
  prd.md saved:        √ pass ([absolute path]) | — not approved
  Result:              PASS | BLOCKED | FAIL

Report PASS only when the return contract's file and final status-line conditions both hold.

Edge Cases and Error Handling