Sales Page Citability Audit
Use this skill to make a commercial page easier for editors, contributors, partners, and publishers to cite without forcing a promotional link.
This skill is derived from Garrett French and Eric Ward's Ultimate Guide to Link Building and uses transformed guidance with durable book-topic references. Do not copy book prose into user outputs.
Quick Start
- Use the Contents table below to choose the smallest useful reference set.
- Use
workflows/audit-sales-page-citability.md for a full page audit.
- Identify the audience action cycle around the page.
- Add or strengthen reference-worthy elements before outreach.
- Recommend section-specific links, internal links, and citation-safe pitch angles.
Default Output
When asked to audit citability, return:
- Page role - commercial goal, audience, action cycle, and target link contexts.
- Citation gaps - where the page lacks facts, definitions, examples, tools, or proof.
- Recommended additions - citable modules with purpose and implementation notes.
- Section link plan - section URLs, internal links, and natural citation language.
- Tool choices - crawler, analytics/search data, CMS, structured data testing, and user research sources.
- Outreach readiness - whether the page is ready, needs support content, or should not be pitched.
Contents
| Need |
Start Here |
| Understand commercial-page citability |
references/core/knowledge.md |
| Apply audit rules |
references/core/rules.md |
| See module examples |
references/core/examples.md |
| Run citability audit |
workflows/audit-sales-page-citability.md |
Core Posture
- A page is citable when linking to it helps the publisher's reader.
- Commercial intent is not disqualifying, but unsupported promotion is.
- Build citation reasons into the page before asking for links.
- Prefer specific section anchors over vague homepage or product-page links.
- Preserve conversion clarity while adding reference value.
1---2name: sales-page-citability-audit3description: Audit and improve commercial pages so they have legitimate citation reasons for guest posts, resource pages, digital PR, partnerships, and editorial mentions. Use when a sales page needs citable sections, proof points, tools, data, definitions, expert quotes, or less promotional link targets before outreach.4license: MIT5compatibility: Codex, Claude Code, and other Agent Skills-compatible clients.6metadata:7 version: "0.1.0"8 displayName: Sales Page Citability Audit9 category: Marketing10 tags: seo,link-building,citability,conversion,content11---1213# Sales Page Citability Audit1415Use this skill to make a commercial page easier for editors, contributors, partners, and publishers to cite without forcing a promotional link.1617This skill is derived from Garrett French and Eric Ward's *Ultimate Guide to Link Building* and uses transformed guidance with durable book-topic references. Do not copy book prose into user outputs.1819## Quick Start20211. Use the Contents table below to choose the smallest useful reference set.222. Use `workflows/audit-sales-page-citability.md` for a full page audit.233. Identify the audience action cycle around the page.244. Add or strengthen reference-worthy elements before outreach.255. Recommend section-specific links, internal links, and citation-safe pitch angles.2627## Default Output2829When asked to audit citability, return:30311. **Page role** - commercial goal, audience, action cycle, and target link contexts.322. **Citation gaps** - where the page lacks facts, definitions, examples, tools, or proof.333. **Recommended additions** - citable modules with purpose and implementation notes.344. **Section link plan** - section URLs, internal links, and natural citation language.355. **Tool choices** - crawler, analytics/search data, CMS, structured data testing, and user research sources.366. **Outreach readiness** - whether the page is ready, needs support content, or should not be pitched.3738## Contents3940| Need | Start Here |41|------|------------|42| Understand commercial-page citability | `references/core/knowledge.md` |43| Apply audit rules | `references/core/rules.md` |44| See module examples | `references/core/examples.md` |45| Run citability audit | `workflows/audit-sales-page-citability.md` |4647## Core Posture4849- A page is citable when linking to it helps the publisher's reader.50- Commercial intent is not disqualifying, but unsupported promotion is.51- Build citation reasons into the page before asking for links.52- Prefer specific section anchors over vague homepage or product-page links.53- Preserve conversion clarity while adding reference value.