YouTube Topic Selection
Inputs
Collect or infer:
- Channel niche and audience.
- Viewer pain point, curiosity, or aspiration.
- Video format: long-form, Shorts, tutorial, review, commentary, story, list, documentary.
- Target length and language.
- Any existing ideas, competitors, or keywords.
Process
- Generate 10-20 candidate topics.
- Score each candidate on audience demand, novelty, clarity, production effort, monetization fit, and thumbnail/title potential.
- Remove topics that are too broad, too generic, impossible to verify, or likely to need unavailable assets.
- Pick the top 1-3 topics.
- Convert the winning topic into a production brief.
Output Format
Create topic-brief.md:
# Topic Brief
## Selected Topic
## Target Audience
## Viewer Promise
## Why This Topic Now
## Search / Discovery Keywords
## Angle
## Suggested Title Options
## Thumbnail Direction
## Risks / Claims To Verify
## Production Notes
Quality Check
The selected topic must answer:
- Who will click this?
- What specific question or desire does it satisfy?
- Why is this angle better than a generic version?
- Can it become a clear title and thumbnail?