SEO Audit
Full-spectrum audit for sites, articles, and content strategies. Covers both traditional SEO and Answer Engine Optimization (AEO/GEO) — the practice of structuring content so LLMs and AI answer engines (ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews) extract and cite it.
All output is artifact-pyramid-compliant. The only response to the caller is the absolute path to 00-index.md.
Output Contract
Pyramid Structure
<slug>/
├── 00-index.md ← L1 summary + navigation
├── 01-summary/
│ └── seo-verdict.md ← Overall score, priority findings, estimated impact
├── 02-analysis/
│ ├── technical-seo.md ← Crawlability, indexability, speed, mobile, HTTPS
│ ├── onpage-seo.md ← Title tags, meta, headings, content, internal links
│ ├── schema-validation.md ← Structured data / JSON-LD audit
│ ├── ghost-metadata.md ← Ghost CMS meta, social cards, code injection
│ ├── aeo-methodology.md ← AEO / answer engine optimization
│ └── content-gap-analysis.md ← Keyword gaps, topic clusters, SERP opportunities
└── 03-dossiers/
├── full-crawl-results.md ← Raw technical findings
├── schema-test-results.md ← Rich results test output
└── keyword-research-data.md ← Raw keyword and SERP data
L1 Verdict Format
## SEO + AEO Audit: [Site/Page URL]
**Overall Health:** [Good / Fair / Poor]
**Score:** [N/100]
### SEO Priority Findings
1. [Critical] → [Action]
### AEO Priority Findings
1. [Critical] → [Action]
### Quick Wins
1. [Low effort, high impact] → [Action]
### Verdict
[One paragraph summarizing the single most important thing to fix and expected impact.]
Contents
| File |
What it covers |
references/technical-seo.md |
Crawlability, indexability, robots.txt, sitemaps, page speed, Core Web Vitals, mobile-friendliness, HTTPS, canonical URLs, hreflang |
references/onpage-seo.md |
Title tags, meta descriptions, heading hierarchy, keyword placement, content quality, internal linking, image optimization |
references/schema-markup.md |
Schema.org types (TechArticle, FAQPage, HowTo, Article, BlogPosting, BreadcrumbList, Organization), JSON-LD format, Google rich results, validation |
references/content-strategy-seo.md |
Topic clusters, pillar pages, keyword research, gap analysis, SERP feature targeting, topical authority |
references/ghost-metadata.md |
Ghost CMS metadata fields (meta_title, meta_description, custom_excerpt), social media cards (OG, Twitter), code-injected schema (JSON-LD, FAQPage, TechArticle, @graph), per-post and site-wide injection, validation |
references/aeo-methodology.md |
Answer Engine Optimization — LLM RAG pipeline, answer-first content architecture, AEO-specific schema (FAQPage 3.2× boost), Ethan Smith/Graphite frameworks, question clusters, llms.txt, content negotiation, measurement |
assets/audit-report-template.md |
Blank report scaffold for new audits |
When to Use
Load this skill when:
- Auditing a site for technical SEO issues
- Optimizing a new article for search and AI citation before publication
- Validating structured data on an existing page
- Completing Ghost CMS metadata (meta, social cards, schema injection) before publish
- Running an AEO readiness audit (llms.txt, content negotiation, question-cluster coverage)
- Developing a content strategy with SEO + AEO in parallel
- Diagnosing why a site or page isn't performing in search or AI citation
Do NOT load when:
- Only mechanical content fixes are needed (use
copy-edit)
- Only writing is needed (use
writer profile)
1---2name: seo-audit3description: Full-spectrum SEO + AEO audit skill — technical crawl analysis, on-page content optimization, structured data (JSON-LD/Schema.org) validation, Ghost CMS metadata completion, answer engine optimization (AEO/GEO), content strategy gap analysis, and reporting. Produces artifact-pyramid-compliant output. Use when the seo-specialist profile needs to audit a site, optimize an article for search and AI citation, complete Ghost CMS metadata, or develop a content strategy.4---56# SEO Audit78Full-spectrum audit for sites, articles, and content strategies. Covers both traditional SEO and Answer Engine Optimization (AEO/GEO) — the practice of structuring content so LLMs and AI answer engines (ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews) extract and cite it.910All output is artifact-pyramid-compliant. The only response to the caller is the absolute path to `00-index.md`.1112## Output Contract1314### Pyramid Structure1516```17<slug>/18├── 00-index.md ← L1 summary + navigation19├── 01-summary/20│ └── seo-verdict.md ← Overall score, priority findings, estimated impact21├── 02-analysis/22│ ├── technical-seo.md ← Crawlability, indexability, speed, mobile, HTTPS23│ ├── onpage-seo.md ← Title tags, meta, headings, content, internal links24│ ├── schema-validation.md ← Structured data / JSON-LD audit25│ ├── ghost-metadata.md ← Ghost CMS meta, social cards, code injection26│ ├── aeo-methodology.md ← AEO / answer engine optimization27│ └── content-gap-analysis.md ← Keyword gaps, topic clusters, SERP opportunities28└── 03-dossiers/29 ├── full-crawl-results.md ← Raw technical findings30 ├── schema-test-results.md ← Rich results test output31 └── keyword-research-data.md ← Raw keyword and SERP data32```3334### L1 Verdict Format3536```37## SEO + AEO Audit: [Site/Page URL]3839**Overall Health:** [Good / Fair / Poor]40**Score:** [N/100]4142### SEO Priority Findings431. [Critical] → [Action]4445### AEO Priority Findings461. [Critical] → [Action]4748### Quick Wins491. [Low effort, high impact] → [Action]5051### Verdict52[One paragraph summarizing the single most important thing to fix and expected impact.]53```5455## Contents5657| File | What it covers |58|------|----------------|59| `references/technical-seo.md` | Crawlability, indexability, robots.txt, sitemaps, page speed, Core Web Vitals, mobile-friendliness, HTTPS, canonical URLs, hreflang |60| `references/onpage-seo.md` | Title tags, meta descriptions, heading hierarchy, keyword placement, content quality, internal linking, image optimization |61| `references/schema-markup.md` | Schema.org types (TechArticle, FAQPage, HowTo, Article, BlogPosting, BreadcrumbList, Organization), JSON-LD format, Google rich results, validation |62| `references/content-strategy-seo.md` | Topic clusters, pillar pages, keyword research, gap analysis, SERP feature targeting, topical authority |63| `references/ghost-metadata.md` | Ghost CMS metadata fields (meta_title, meta_description, custom_excerpt), social media cards (OG, Twitter), code-injected schema (JSON-LD, FAQPage, TechArticle, @graph), per-post and site-wide injection, validation |64| `references/aeo-methodology.md` | Answer Engine Optimization — LLM RAG pipeline, answer-first content architecture, AEO-specific schema (FAQPage 3.2× boost), Ethan Smith/Graphite frameworks, question clusters, llms.txt, content negotiation, measurement |65| `assets/audit-report-template.md` | Blank report scaffold for new audits |6667## When to Use6869Load this skill when:70- Auditing a site for technical SEO issues71- Optimizing a new article for search and AI citation before publication72- Validating structured data on an existing page73- Completing Ghost CMS metadata (meta, social cards, schema injection) before publish74- Running an AEO readiness audit (llms.txt, content negotiation, question-cluster coverage)75- Developing a content strategy with SEO + AEO in parallel76- Diagnosing why a site or page isn't performing in search or AI citation7778Do NOT load when:79- Only mechanical content fixes are needed (use `copy-edit`)80- Only writing is needed (use `writer` profile)
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