Market Research
Boundary
Synthesize decision evidence, not fake market certainty. Targeting criteria, account scoring, interview design, and Jobs-to-be-Done framing are out of scope. Do not invent TAM, quotes, customer behavior, or willingness to pay; collect from private or access-controlled spaces without permission; or expose unnecessary personal or sensitive data.
Required Inputs
- Decision the research must inform
- Market, geography, segment, and time horizon
- Known competitors, communities, customers, and internal evidence
- Source, time, budget, and access constraints
Workflow
- Define the decision, research questions, inclusion rules, and confidence standard.
- Collect recent primary and authoritative sources before summaries or aggregators.
- Map category, alternatives, buying context, trends, constraints, and uncertainty.
- Collect customer language only from public or explicitly authorized sources. Minimize personal data, retain source traceability internally, and de-identify individual speakers in deliverables unless informed consent or a documented legitimate publication need supports attribution.
- Separate observed behavior, direct quotes, reported claims, estimates, and inference.
- Triangulate material findings and show disagreements between sources.
- Translate findings into opportunities, risks, open questions, and next research.
Output
- Executive answer to the decision
- Source and method log
- Market, audience, competitor, and language findings
- Confidence labels, gaps, and recommended next actions
Quality Gate
- Material numbers include source and date.
- Quotes remain verbatim and internally traceable; external attribution follows consent and publication need.
- Private-space material and unnecessary personal or sensitive data are excluded.
- Estimates show method and range.
- Research limitations are explicit.
1---2name: market-research3description: Use when researching a market, audience, competitors, or customer language for a decision.4---56# Market Research78## Boundary910Synthesize decision evidence, not fake market certainty. Targeting criteria, account scoring, interview design, and Jobs-to-be-Done framing are out of scope. Do not invent TAM, quotes, customer behavior, or willingness to pay; collect from private or access-controlled spaces without permission; or expose unnecessary personal or sensitive data.1112## Required Inputs1314- Decision the research must inform15- Market, geography, segment, and time horizon16- Known competitors, communities, customers, and internal evidence17- Source, time, budget, and access constraints1819## Workflow20211. Define the decision, research questions, inclusion rules, and confidence standard.222. Collect recent primary and authoritative sources before summaries or aggregators.233. Map category, alternatives, buying context, trends, constraints, and uncertainty.244. Collect customer language only from public or explicitly authorized sources. Minimize personal data, retain source traceability internally, and de-identify individual speakers in deliverables unless informed consent or a documented legitimate publication need supports attribution.255. Separate observed behavior, direct quotes, reported claims, estimates, and inference.266. Triangulate material findings and show disagreements between sources.277. Translate findings into opportunities, risks, open questions, and next research.2829## Output30311. **Executive answer to the decision**322. **Source and method log**333. **Market, audience, competitor, and language findings**344. **Confidence labels, gaps, and recommended next actions**3536## Quality Gate3738- Material numbers include source and date.39- Quotes remain verbatim and internally traceable; external attribution follows consent and publication need.40- Private-space material and unnecessary personal or sensitive data are excluded.41- Estimates show method and range.42- Research limitations are explicit.
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