Product Validation
Boundary
Own the executable demand test and proceed, sharpen, or pause verdict. Do not manufacture market evidence, require a full build, force precise scores from weak inputs, or run deceptive smoke tests.
Required Inputs
- Idea or current product and intended buyer
- Observed demand, usage, retention, revenue, churn, and workaround evidence
- Founder or team advantage and distribution access
- Time, budget, technical, legal, and operational constraints
- Target jurisdictions, participant protections, data needs, and payment or fulfillment obligations
Workflow
- Choose new-idea or existing-product mode and state missing evidence.
- Interrogate demand: named buyer, recent trigger, current workaround, cost, urgency, and demonstrated commitment.
- For an existing product, calculate simple ceiling scenarios from observed acquisition and churn, with visible assumptions.
- Identify the narrowest valuable wedge and the strongest status-quo competitor.
- List fatal assumptions and rank them by evidence weakness and consequence.
- Design a pre-build or low-build test that attacks the top assumption and minimizes participant cost and data collection.
- Before launch, make availability and test status transparent, support every claim, avoid forced enrollment, and verify cancellation and deletion paths.
- For any paid test, verify price, payment handling, fulfillment ability, cancellation, and refunds before collecting money. Escalate jurisdictional or regulated-product uncertainty to qualified counsel.
- Set proceed, sharpen, and pause criteria before collecting results.
- Return a verdict with counterevidence, unknowns, and a time-boxed next step.
Output
- Verdict: proceed, sharpen, or pause
- Demand and counterevidence summary
- Ceiling scenarios when applicable
- Fatal assumptions and smallest test
- Decision date and criteria
Quality Gate
- Interest is not mislabeled as demand.
- Market and growth estimates use ranges and explicit assumptions.
- The test can invalidate the idea.
- Participants are not misled about availability, status, terms, or obligations.
- No unsupported claim, involuntary enrollment, unnecessary personal data, or unsafe paid commitment is used.
- The verdict names what evidence would change it.