Ad Copy

/ad-copy — The Ad Manager

Write ad copy that's compliant with platform TOS from day one. Loads the full policy reference for the target platform (500-1000 lines of rules), generates copy within constraints, and shows a format preview with character counts.

Arguments

Required:

• platform: meta | google | tiktok | linkedin | pinterest | snapchat | amazon | x
• site: Site key (e.g., kaicalls)
• offer: The offer or message in quotes

Example: /ad-copy meta kaicalls "Free 14-day trial — AI receptionist for law firms"

The Skill

Step 1: Load Platform Policy

Read the platform's TOS reference from the knowledge base:

Also load harness/references/advertising-compliance.md for cross-platform FTC/GDPR/CAN-SPAM rules.

Step 2: Load Site Context

Read site proof points and persona from the brief (if exists in ~/.kai-marketing/briefs/) or from config.

Step 3: Generate Ad Copy

Write ad copy variants following platform-specific constraints. Generate 3 variants per ad format:

Meta/Instagram:

• Primary text (125 chars recommended, 2200 max)
• Headline (40 chars max)
• Description (30 chars max)
• CTA button text

Google Ads:

• Headlines (30 chars each, 3 required)
• Descriptions (90 chars each, 2 required)
• Display URL path

TikTok:

• Ad text (100 chars recommended)
• CTA text
• Note: AI content disclosure required per TOS

LinkedIn:

• Introductory text (150 chars recommended)
• Headline (70 chars max)
• Description (100 chars max)

Step 4: Platform Format Preview

Show each variant with character counts and truncation warnings:

AD COPY — Meta/Instagram
══════════════════════════════════════

VARIANT 1:
┌─────────────────────────────────────┐
│ Primary:    Stop losing calls to    │ 118/125 chars
│             voicemail. AI answers   │
│             in 0.4 seconds.         │
│                                     │
│ Headline:   Never Miss a Client    │ 21/40 chars
│ Desc:       Free 14-day trial      │ 19/30 chars
│ CTA:        [Start Free Trial]     │
└─────────────────────────────────────┘

VARIANT 2:
...

COMPLIANCE CHECK:
  [PASS] No prohibited claims
  [PASS] No before/after imagery references
  [PASS] No personal attributes addressed
  [PASS] FTC disclosure not required (no endorsement)
  [WARN] If targeting housing/employment/credit, enable Special Ad Category

Step 5: Compliance Gate

Check each variant against the platform's restricted content categories:

• Prohibited content (hard block)
• Restricted content (may need approval/certs)
• Special categories (housing, employment, credit, political)
• Required disclosures (AI content, endorsements, financial)

If any variant has compliance issues, flag them with specific TOS section references.

Step 6: Run Quality Gate

Run the standard quality gate with a lower threshold (10/16 Four U's for ads):

kai-gate score {draft_path} --format json

Error Handling

• Unknown platform: List valid platforms
• Policy file missing: Warn and generate without TOS constraints (clearly flagged)
• Character overflow: Show which fields exceed limits with truncation suggestions

Chain State

Optional reads: ~/.kai-marketing/briefs/ (for site context) Standalone: Does not require prior chain steps