Affiliate Marketing

Build high-converting SaaS affiliate programs with 20-40% commissions, KOL/KOC partnerships, and fraud prevention. Covers platform selection (PartnerStack, FirstPromoter, Rewardful), commission structures (recurring vs one-time, tiered), influencer outreach strategies, FTC/GDPR compliance, risk management, and case studies (Dropbox 3900%, PayPal 100M users). Use for designing affiliate programs, recruiting partners, optimizing conversion rates, preventing fraud, or scaling referral revenue.

majiayu000 22944e5 2 files · 6.8 KB Updated Sep 9, 2026 567 repo stars

Marketing & Growth

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Affiliate Marketing

Build and scale SaaS affiliate programs that drive 20-50% of customer acquisition at 30-50% lower CAC.

Quick Start

Define Program → Choose commission model matching business stage
Select Platform → Pick tool based on scale and integration needs
Recruit Partners → Identify KOL/KOC aligned with ICP
Prevent Fraud → Implement multi-layer protection
Scale & Optimize → Track KPIs, iterate on performance

Commission Models

Model	Best For	Rate	Cookie
Recurring	SaaS subscriptions	20-30%	90 days
One-time	High-ticket products	$50-200	60 days
Tiered	Scaling programs	20→40%	90 days
Hybrid	Top affiliates	Base + %	120 days

Platform Quick Reference

Platform	Best For	Price	Setup
FirstPromoter	Early-stage SaaS	$49/mo	1 hour
Rewardful	Stripe-first	$29/mo	30 min
PartnerStack	Enterprise	$500+/mo	1 week
Impact.com	Large scale	Custom	2 weeks

Key Metrics

Conversion Rate: Target 3-5%
EPC (Earnings/Click): $5-50 for SaaS
CAC via Affiliate: 30-50% lower than paid
Affiliate Retention: Target >70%
Program ROI: 3:1 to 5:1 typical

References

Strategy & Design

Program Structure - Commission models, tiering, cookie windows
Platform Selection - FirstPromoter vs PartnerStack vs Rewardful

Partner Recruitment

KOL/KOC Partnerships - Influencer identification, vetting, compensation
Outreach Templates - Cold emails, proposals, onboarding

Operations

Fraud Prevention - Detection, clawbacks, risk management
Compliance & Legal - FTC disclosure, GDPR, contracts
Case Studies - Dropbox, PayPal, Shopify, ConvertKit

Decision Tree

GOAL → STRATEGY
├─ Launch Program → FirstPromoter + 25% recurring + 10-20 affiliates
├─ Scale Revenue → Tiered commissions + content creators + KOC focus
├─ Enterprise → PartnerStack + agency partners + hybrid compensation
├─ Reduce Fraud → 90-day holds + vetting + clawback policies
└─ Optimize ROI → Track EPC + CLV attribution + retention bonuses

Quick Wins

Two-sided rewards - Both referrer AND referee get incentives (68% higher participation)
90-day cookie - Industry standard for B2B SaaS sales cycles
Recurring commission - Aligns affiliate motivation with customer retention
Commission holds - 60-90 days matching refund window prevents fraud
Tier advancement - 20%→30%→40% based on performance

Report Output

Activate: assets-organizing skill for report file paths

Affiliate reports go to assets/reports/performance/{date}-affiliate-program.md

Anti-Patterns

Issue	Fix
Low participation	Increase commission to 25-30%
High fraud rate	Implement 90-day hold + vetting
Inactive affiliates	Monthly check-ins + content support
Brand bidding	Explicit TOS prohibition + monitoring
Poor conversion	Provide better landing pages + training

TikTok Shop Affiliate (Vietnam Market)

TikTok Shop sử dụng mô hình CPS (Cost Per Sale). Creator quảng bá sản phẩm qua video/livestream, kiếm hoa hồng khi có đơn.

Commission Models (TikTok Shop)

Model	Range	Best For
Open Collaboration	1-80% GMV	Mở cho tất cả creators
Target Collaboration	1-80% GMV	Invite-only, creator cụ thể
Flat Fee	Cố định/video	Awareness, brand content

Vietnam Platform Fees (2026)

Fee Type	Rate
Standard commission	3-4%
Shop Mall	5.78-7.7%
Order Processing	3,000 VND/đơn
Products < 100K VND	+3% phụ phí

WIN Product Scoring (100 points)

Criteria	Points
Commission ≥ 20%	30
Rating ≥ 4.5 stars	20
Price 100K-500K VND	15
Bestseller rank	15
Free sample	10
Visual appeal	10

≥ 70 → Test | < 50 → Skip | Check NRR < 2x category average

Operational Rules

80/20: 80% proven products, 20% new tests
Stop rule: 3 videos < 500 views OR conversion drops > 50%
Spark Ads trigger: Organic > 10K views AND confirmed orders
Post frequency: 2-3 videos/day, peak 11h-13h & 19h-22h
Livestream: 2-3x/week, 3-tier products (loss-leader/mid/premium)

Content Strategy (5 Formats)

Unboxing — First impression, curiosity hook → follow CTA
Honest Review — 3 likes + 1 small dislike → trust building
Before/After — Visual proof, comparison → FOMO
Tutorial — Step-by-step + tips → save + share
Storyline — Personal story + product placement → viral

All scripts: HOOK (0-3s) → PROBLEM (3-8s) → SOLUTION (8-15s) → DEMO (15-40s) → CTA (40-60s)

TikTok-Specific KPIs

Cadence	Metrics
Daily	GMV, Revenue, Orders, AOV
Weekly	CAC, CTR (5-8%), Views, Retention
Monthly	Top posts, Audience patterns

References

TikTok Shop Vietnam Policies - Fees, compliance, CHR system

---name: affiliate-marketingdescription: Build high-converting SaaS affiliate programs with 20-40% commissions, KOL/KOC partnerships, and fraud prevention. Covers platform selection (PartnerStack, FirstPromoter, Rewardful), commission structures (recurring vs one-time, tiered), influencer outreach strategies, FTC/GDPR compliance, risk management, and case studies (Dropbox 3900%, PayPal 100M users). Use for designing affiliate programs, recruiting partners, optimizing conversion rates, preventing fraud, or scaling referral revenue.--- # Affiliate Marketing Build and scale SaaS affiliate programs that drive 20-50% of customer acquisition at 30-50% lower CAC. ## Quick Start 1. **Define Program** → Choose commission model matching business stage 2. **Select Platform** → Pick tool based on scale and integration needs 3. **Recruit Partners** → Identify KOL/KOC aligned with ICP 4. **Prevent Fraud** → Implement multi-layer protection 5. **Scale & Optimize** → Track KPIs, iterate on performance ## Commission Models | Model | Best For | Rate | Cookie | |-------|----------|------|--------| | Recurring | SaaS subscriptions | 20-30% | 90 days | | One-time | High-ticket products | $50-200 | 60 days | | Tiered | Scaling programs | 20→40% | 90 days | | Hybrid | Top affiliates | Base + % | 120 days | ## Platform Quick Reference | Platform | Best For | Price | Setup | |----------|----------|-------|-------| | FirstPromoter | Early-stage SaaS | $49/mo | 1 hour | | Rewardful | Stripe-first | $29/mo | 30 min | | PartnerStack | Enterprise | $500+/mo | 1 week | | Impact.com | Large scale | Custom | 2 weeks | ## Key Metrics - **Conversion Rate:** Target 3-5% - **EPC (Earnings/Click):** $5-50 for SaaS - **CAC via Affiliate:** 30-50% lower than paid - **Affiliate Retention:** Target >70% - **Program ROI:** 3:1 to 5:1 typical ## References ### Strategy & Design - [Program Structure](references/program-structure.md) - Commission models, tiering, cookie windows - [Platform Selection](references/platform-selection.md) - FirstPromoter vs PartnerStack vs Rewardful ### Partner Recruitment - [KOL/KOC Partnerships](references/kol-koc-partnerships.md) - Influencer identification, vetting, compensation - [Outreach Templates](references/outreach-templates.md) - Cold emails, proposals, onboarding ### Operations - [Fraud Prevention](references/fraud-prevention.md) - Detection, clawbacks, risk management - [Compliance & Legal](references/compliance-legal.md) - FTC disclosure, GDPR, contracts - [Case Studies](references/case-studies.md) - Dropbox, PayPal, Shopify, ConvertKit ## Decision Tree ``` GOAL → STRATEGY ├─ Launch Program → FirstPromoter + 25% recurring + 10-20 affiliates ├─ Scale Revenue → Tiered commissions + content creators + KOC focus ├─ Enterprise → PartnerStack + agency partners + hybrid compensation ├─ Reduce Fraud → 90-day holds + vetting + clawback policies └─ Optimize ROI → Track EPC + CLV attribution + retention bonuses ``` ## Quick Wins 1. **Two-sided rewards** - Both referrer AND referee get incentives (68% higher participation) 2. **90-day cookie** - Industry standard for B2B SaaS sales cycles 3. **Recurring commission** - Aligns affiliate motivation with customer retention 4. **Commission holds** - 60-90 days matching refund window prevents fraud 5. **Tier advancement** - 20%→30%→40% based on performance ## Report Output **Activate:** `assets-organizing` skill for report file paths Affiliate reports go to `assets/reports/performance/{date}-affiliate-program.md` ## Anti-Patterns | Issue | Fix | |-------|-----| | Low participation | Increase commission to 25-30% | | High fraud rate | Implement 90-day hold + vetting | | Inactive affiliates | Monthly check-ins + content support | | Brand bidding | Explicit TOS prohibition + monitoring | | Poor conversion | Provide better landing pages + training | --- ## TikTok Shop Affiliate (Vietnam Market) TikTok Shop sử dụng mô hình CPS (Cost Per Sale). Creator quảng bá sản phẩm qua video/livestream, kiếm hoa hồng khi có đơn. ### Commission Models (TikTok Shop) | Model | Range | Best For | |-------|-------|----------| | Open Collaboration | 1-80% GMV | Mở cho tất cả creators | | Target Collaboration | 1-80% GMV | Invite-only, creator cụ thể | | Flat Fee | Cố định/video | Awareness, brand content | ### Vietnam Platform Fees (2026) | Fee Type | Rate | |----------|------| | Standard commission | 3-4% | | Shop Mall | 5.78-7.7% | | Order Processing | 3,000 VND/đơn | | Products < 100K VND | +3% phụ phí | ### WIN Product Scoring (100 points) | Criteria | Points | |----------|--------| | Commission ≥ 20% | 30 | | Rating ≥ 4.5 stars | 20 | | Price 100K-500K VND | 15 | | Bestseller rank | 15 | | Free sample | 10 | | Visual appeal | 10 | ≥ 70 → Test | < 50 → Skip | Check NRR < 2x category average ### Operational Rules - **80/20**: 80% proven products, 20% new tests - **Stop rule**: 3 videos < 500 views OR conversion drops > 50% - **Spark Ads trigger**: Organic > 10K views AND confirmed orders - **Post frequency**: 2-3 videos/day, peak 11h-13h & 19h-22h - **Livestream**: 2-3x/week, 3-tier products (loss-leader/mid/premium) ### Content Strategy (5 Formats) 1. **Unboxing** — First impression, curiosity hook → follow CTA 2. **Honest Review** — 3 likes + 1 small dislike → trust building 3. **Before/After** — Visual proof, comparison → FOMO 4. **Tutorial** — Step-by-step + tips → save + share 5. **Storyline** — Personal story + product placement → viral All scripts: **HOOK (0-3s) → PROBLEM (3-8s) → SOLUTION (8-15s) → DEMO (15-40s) → CTA (40-60s)** ### TikTok-Specific KPIs | Cadence | Metrics | |---------|---------| | Daily | GMV, Revenue, Orders, AOV | | Weekly | CAC, CTR (5-8%), Views, Retention | | Monthly | Top posts, Audience patterns | ### References - [TikTok Shop Vietnam Policies](references/tiktok-shop-vietnam.md) - Fees, compliance, CHR system

majiayu000/claude-skill-registry-data/tree/main/marketing/affiliate-marketing-duc01226-investment commit 22944e51b4

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