Black Bear Studio — Brand Guidelines
Voice
- Pragmatic, direct, warm but not cheesy
- Clean, minimal, calm authority
- Builder energy without hype
- Short sentences, clear reasoning
Tagline
"Small batch. Serious craft."
Visual
- Fonts: Syne (headings), DM Sans (body)
- Colors: Refer to brand-guidelines.md in Notion
- Logo: Separated format "Black Bear Studio" (not merged)
Don'ts
- No "indie apps" language — signals hobby-tier to enterprise
- No corporate jargon or inflated claims
- No emojis in professional outputs
- No "we're excited to announce" style copy
- Never promise features not yet built
Products
- SkillsFrame: "AI-powered CV tailoring for senior professionals"
- Plato: "3D browser-based training platform for managers"