Blog

Blog Creator for MD Home Care

Creates high-quality blog posts optimized for both traditional search and AI answer engines. All content must meet YMYL standards for aged care and disability services.

CRITICAL RULES

• NO EM DASHES. Use commas, full stops, semicolons, or restructure.
• NO EMOJIS in blog content. Ever.
• NO "Updated Month Year" callout lines. Use updatedAt frontmatter only.
• NO manufactured expertise. Do not invent statistics, case studies, or credentials.
• Cite sources for all NDIS/aged care stats and regulatory claims.
• H2 headings: max ~35 characters (for TOC sidebar display).
• Clean minimal styling. No heavy UI components. Text-focused content.

Step 1: Cannibalization Check (MANDATORY)

STOP. Before creating any new content, check if existing pages already rank for the target keyword.

cd ~/Projects/mdhomecarebuild
python3 src/scripts/advanced_gsc_analyzer.py --keywords "[TARGET_KEYWORD]"

If pages ARE found ranking: Do NOT create a new post. Update the existing top-ranking page instead. Run a full page analysis:

python3 src/scripts/advanced_gsc_analyzer.py --page "/blog/[existing-slug]"

If NO pages are found ranking: Proceed to Step 2.

Also check for blog vs service page conflicts. If a service page already ranks for a keyword, a blog post will cannibalize it. Blog posts should target informational intent, not transactional intent. See the intent-strategy skill for guidance.

Step 2: Web Research

MANDATORY before writing or updating any post. Use web search to gather current information.

Run these 3 searches:

1. Current landscape: [PRIMARY_KEYWORD] Australia 2026 - latest developments, policy changes, regulatory updates
2. User intent: [PRIMARY_KEYWORD] reddit or [PRIMARY_KEYWORD] forum - what real people are asking, common frustrations, gaps in existing content
3. Competitor content: [PRIMARY_KEYWORD] guide or [PRIMARY_KEYWORD] explained - what's currently ranking, what they cover, what they miss

For NDIS/aged care topics, also search:

• [TOPIC] NDIS price guide 2024-25 for current pricing
• [TOPIC] NDIS quality and safeguards commission for regulatory context
• site:ndis.gov.au [TOPIC] for official NDIS guidance

Extract from research:

• Key facts, stats, and figures (with sources)
• Common questions people ask (for FAQ section)
• Gaps in existing content you can fill
• Current regulatory requirements or recent changes
• What competitors cover that you should match or beat

Do not skip this step. YMYL content with outdated or inaccurate information will be penalized by Google.

Step 3: Choose Post Format

Standard Guide Post

For informational queries: "what is SIL", "NDIS funding guide", "how to apply for home care packages"

Template/Download Post

For template queries: "NDIS incident report template", "progress notes template", "care plan template". These rank well and drive high-intent traffic.

Template post structure:

• Explain what the template is and why it matters
• Provide the template content inline (not just a download)
• Include a filled example
• FAQ about using the template
• CTA to MD Home Care services

Top X Providers Comparison Post

For comparison queries: "best NDIS providers Sydney", "top SIL providers Melbourne". These generate immediate AEO traffic because AI assistants love structured comparison content.

Comparison post structure:

• Brief intro (who this list helps)
• Numbered provider entries with consistent criteria
• Comparison table summarizing all providers
• "How we chose this list" transparency section
• MD Home Care naturally included (not forced to #1)

Explainer Post

For concept queries: "NDIS core supports explained", "difference between HCP levels"

Step 4: Blog Structure

Frontmatter

---
title: "[Primary Keyword]: [Benefit or Qualifier]"
description: "Hook + keywords + benefit (under 160 chars)"
pubDate: YYYY-MM-DD
updatedAt: YYYY-MM-DD
author: "Camila"
tags: []
image: "/assets/carer.webp"
---

Required Sections

1. Key Points (bullet summary at top, 4-6 bullets)
2. Definition/Overview (What is [topic]?)
3. Main content sections (H2s: max ~35 chars each)
4. Tables for any comparisons or structured data
5. FAQ section (H3 questions, 5-8 questions)
6. Key Resources (outbound links to authoritative sources)
7. CTA to relevant MD Home Care service page

Formatting Rules

• Use --- dividers between major sections
• Use > blockquotes for important callouts (sparingly)
• Tables with left-aligned columns
• Internal links to related blog posts and service pages
• No emojis
• Minimum 2000 words for standard posts, 1500 for template posts
• Use <br> sparingly. Prefer paragraph breaks.

Step 5: Content Quality Standards (YMYL)

Accuracy Requirements

• All NDIS pricing must reference the current NDIS Price Guide
• Regulatory information must be current and verifiable
• Statistics must have sources cited (inline or in resources section)
• Do not state capabilities MD Home Care does not have

Outbound Linking Rules

• Link to authoritative government sources: NDIS website, Aged Care Quality and Safety Commission, myagedcare.gov.au
• Link to relevant legislation or guidelines when citing regulations
• 2-4 outbound links per post to authoritative sources
• Do not link to direct competitors in informational posts
• In comparison posts, link to each provider's official site

Internal Linking Rules

• Link to the most relevant MD Home Care service page (1-2 links)
• Link to 2-3 related blog posts
• Use descriptive anchor text (not "click here")
• Do not over-link. 4-6 internal links per post maximum.

DaisyUI Component Guidelines

• Allowed: Simple tables, blockquotes, horizontal rules
• Use sparingly: Accordion/collapse for FAQ if post is very long
• Avoid: Cards, heroes, carousels, badges, modals, complex layouts
• Blog posts should feel like articles, not landing pages

Step 6: Post-Specific Guidelines

Template/Download Posts

• Include the full template as formatted markdown (users should be able to copy it)
• Provide a filled-in example showing how to use it
• Explain each section of the template
• Link to NDIS or aged care guidelines the template relates to
• These posts often rank for high-intent keywords. Optimize the title for "[template name] template" format.

Top X Provider Comparison Posts

• Research each provider via WebSearch before writing
• Use consistent evaluation criteria (services, locations, pricing transparency, specialties)
• Include MD Home Care naturally in the list (positioned honestly)
• Add a comparison summary table
• Be fair and accurate about all providers
• Disclose that MD Home Care is the publisher: "Disclosure: This post is published by MD Home Care."

Location-Specific Blog Posts

• Target informational queries about services in specific areas
• Do not duplicate content from location service pages
• Focus on guides, tips, and local resources rather than service promotion

Step 7: Save File

~/Projects/mdhomecarebuild/src/content/blog/[slug].md

Slug format: lowercase-hyphenated-keywords.md

Quality Checklist

• Cannibalization check completed (Step 1)
• Decided: create new OR update existing
• Web search research completed (3 searches minimum)
• Primary keyword in title
• H2s are max ~35 characters
• No emojis anywhere in content
• No em dashes anywhere in content
• No "Updated Month Year" callout lines
• Keyword not repeated >5 times (stuffing check)
• Tables properly formatted
• FAQ section with 5+ questions
• 2-4 outbound links to authoritative sources
• 4-6 internal links (service pages + related blogs)
• Sources cited for statistics and regulatory claims
• MD Home Care CTA at end linking to relevant service page
• updatedAt frontmatter set
• Minimum word count met (2000 standard, 1500 template)
• DaisyUI components minimal (article feel, not landing page)

Usage

Create a new blog post:

/blog "what is supported independent living"

Create a template post:

/blog --template "ndis incident report template"

Create a comparison post:

/blog --comparison "best ndis providers sydney"

Update an existing post:

/blog --update /blog/ndis-funding-guide