majiayu000 Brand Voice Glossary Skill
When to Use
- Launching or updating tone-of-voice guidance.
- Training agencies, freelancers, or new hires on copy standards.
- Localizing content while staying on-brand.
Framework
- Voice Attributes – list do/don't traits with examples (e.g., Bold not boastful).
- Vocabulary Pillars – preferred nouns, verbs, phrases, banned words.
- Grammar & Formatting – casing, punctuation, bullet styles, inclusive language rules.
- Persona Variations – how tone flexes for exec, developer, partner, or consumer audiences.
- Localization Notes – translation guardrails, cultural considerations, fallback phrases.
Templates
- Voice Matrix: See
assets/voice_matrix.mdfor attributes and vocabulary. - One-page cheat sheet for quick reference.
- Long-form guide with annotated examples.
- Localization briefing form capturing nuance requirements.
Tips
- Include audio/video examples for spoken tone if possible.
- Refresh quarterly with new product names and competitive language shifts.
- Pair with
define-brand-platformanddesign-multi-channel-brand-experienceto auto-insert tone guidance.