Brief Generator

Brief Generator

This skill helps you create clear, comprehensive influencer briefs that set creators up for success. Good briefs lead to better content, fewer revisions, and stronger partnerships.

Quick Start

Shortest invocation:

Create an influencer brief for [campaign]

Common scenario:

Generate a TikTok brief for micro-influencers promoting [product], 1 review video, with disclosure and timeline

Skill Contract

• Reads: campaign name, brand, product/service, target platforms, content types and quantities, key message, CTA, timeline, compensation terms. Pulls any prior campaign facts from memory/hot-cache.md when present.
• Writes: a complete creator-ready brief saved to memory/influencer/brief-generator/YYYY-MM-DD-<topic>.md.
• Promotes: durable campaign facts (brand handle, campaign hashtag, disclosure standard, posting window, usage-rights duration) to memory/hot-cache.md.
• Done when:
  • The brief covers all required sections (overview, key messages, deliverables, creative direction, timeline, compliance, compensation, contact).
  • Disclosure requirements and usage rights are stated explicitly, with no placeholder left unresolved that the user gave input for.
  • Deliverables and quantities match what the user requested per platform.
• Primary next skill: budget-optimizer

Handoff Summary

Emit the standard shape from skill-contract.md §Handoff Summary Format.

Data Sources

This family has no live integrations required (Tier 1). The skill works end to end by asking the user for inputs: campaign details, deliverables, key messages, timeline, and compensation. Provide those in the prompt and you get a complete brief with zero setup.

Optional connectors that can enrich a brief when available:

• ~~influencer database — pull creator handles, audience size, and past collaboration notes to personalize the "Why You" section.
• ~~social platform analytics — confirm current format specs and best-performing post lengths per platform.
• ~~CRM — fetch the assigned point of contact and prior brief versions for an ambassador.

When the brief makes marketing claims (performance figures, guarantees, health/finance statements), pull approved claim wording and claim-level disclaimers from memory/claims/claims-ledger.md — the offer-claims-registry ledger — when present (keyless Tier 1).

See CONNECTORS.md for the verified free/keyless recipe per category. None are required.

Instructions

When a user requests a brief:

1. Gather brief inputs — capture campaign info, deliverables (platform, content type, quantity), key message, CTA, timeline, and compensation. Use the input checklist in references/brief-templates.md. Pull prior campaign facts from memory/hot-cache.md if present. If the user wants the brief to reflect the creator's real voice, capture it first via creator-voice-intake.md.
2. Generate the professional brief — fill the master template (overview, key messages, deliverables, creative direction, product details, campaign assets, timeline, approval process, legal/compliance with disclosure + usage rights, compensation, contact, FAQ, acknowledgment). Full fill-in template: references/brief-templates.md. Tune wording to the platform. Source claim-bearing key messages from the approved wording in memory/claims/claims-ledger.md when the claim is registered; mark unregistered claims [needs source] in the brief and drop them as one-line candidates in memory/claims/candidates.md for offer-claims-registry to resolve.
3. Apply content-type and campaign-type variations — adjust emphasis per platform (TikTok hook/sounds, IG Reels/Stories/Feed, YouTube integration/Shorts) and per campaign type (launch, review, event, ambassador, giveaway). Variation tables: references/brief-templates.md.
4. Save and promote — write the finished brief to memory/influencer/brief-generator/YYYY-MM-DD-<topic>.md. Promote durable facts (brand handle, campaign hashtag, disclosure standard, posting window, usage-rights duration) to memory/hot-cache.md.

Disclosure and usage rights must be stated explicitly — never leave them as placeholders once the user has given input. Briefs are guidelines, not scripts: respect the creator's voice while pinning the key messages and compliance terms.

Example

User: "Create a brief for micro-influencers to promote our new organic protein powder on Instagram and TikTok"

Output: Complete brief — messaging around organic ingredients and clean label, deliverables of 1 IG Reel + 1 TikTok video with platform specs, creative direction for "morning routine" / "workout fuel" angles, timeline with draft + go-live dates, #ad disclosure at caption start, and 12-month repost/paid usage rights. Saved to memory/influencer/brief-generator/.

Reference Materials

• Shared contract: skill-contract.md
• Shared state model: state-model.md
• Connector recipes: CONNECTORS.md
• C3 scoring architecture (when scoring brief quality): references/c3/scoring-architecture.md
• Brief templates & variations (master fill-in template, content-type and campaign-type variations, invoke patterns, tips): brief-templates.md
• Creator voice intake (capture real voice before briefing; content-reviewer reads the captured voice): creator-voice-intake.md
• Sibling skills:
  • campaign-planner - Create the campaign this brief supports
  • budget-optimizer - Allocate spend across the briefed creators
  • content-reviewer - Review submitted content
  • outreach-manager - Deliver briefs to influencers
  • contract-helper - Include legal terms

Next Best Skill

• Primary: budget-optimizer - Once the brief defines deliverables, set how spend is split across creators and platforms.
• Alternates (same Plan family):
  • campaign-planner - Re-plan campaign scope if the brief surfaces new deliverable needs.
  • outreach-manager - Send the finished brief to selected creators.

Termination note: Maintain a visited-set. If a recommended skill was already invoked this session, stop and report chain-complete instead of re-running it. Cap any handoff chain at max-depth 3.