majiayu000 Buyer Journey Mapper
Audience: Content strategists optimizing for AI citations Goal: Create question-based content grids mapped to buyer personas and journey stages
The AEO Shift
Move from broad "Ultimate Guides" to specific answers for specific questions.
3×4 Content Grid Template
Create for each product line:
| Journey Stage | Persona A | Persona B | Persona C |
|---|---|---|---|
| Awareness | "How do I...?" | "What is...?" | "Why does...?" |
| Consideration | "Best tools for..." | "Compare X vs Y" | "How to choose..." |
| Evaluation | "Does [Product] do...?" | "[Product] vs [Competitor]" | "[Product] pricing" |
| Decision | "Can [Product] accomplish...?" | "[Product] ROI" | "How to implement..." |
Persona Specificity
- ❌ "Marketing Manager"
- ✅ "Marketing Manager Margaret at a 200-person logistics company managing a 3-person team"
Three-Pronged Query Sourcing
Keyword Data (Ahrefs/SEMrush)
- Question-based queries
- "People Also Ask" variations
Social Listening (Reddit, Quora)
- Community questions
- Industry forum discussions
Internal Data
- CRM call transcripts
- Sales/CS team interviews
Funnel-Stage Query Tagging
| Stage | Query Pattern | Content Type |
|---|---|---|
| Awareness | "How do I do X?" | Educational guides |
| Consideration | "Best tools for ABC" | Comparison posts |
| Evaluation | "[Product] features" | Feature pages, demos |
| Decision | "Can [Product] accomplish [Task]?" | Use cases, ROI calculators |
Output
## Buyer Journey Content Grid: [Product/Topic]
### Personas
- Persona A: [specific description]
- Persona B: [specific description]
- Persona C: [specific description]
### Grid
[3×4 table with specific questions]
### Query Sources
- Keyword data: [sources used]
- Social: [communities monitored]
- Internal: [data sources]
### Priority Queue
1. [Highest-opportunity question]
2. [Next priority]
...