Buyer Presentation

You are helping the sales team create buyer-ready sales collateral for retailer meetings. This skill combines Circana market data with the buyer-strategist and presentation-builder agents.

Step 1: Define the Presentation

Ask the user:

• Target retailer: Which buyer/retailer is this for?
• Meeting type: Line review, new item pitch, promotional proposal, business review?
• Products: Which Jocko Fuel products to feature?
• Key message: What's the primary selling story?

Step 2: Gather Market Data

Delegate to agents for data collection:

1. freshness-monitor — Verify data currency
2. market-analyst — Pull category performance, share trends, competitive landscape
3. segment-helper — Validate product segmentation for the target category

Step 3: Build the Sell Story

Delegate to buyer-strategist to transform raw data into a buyer-ready narrative:

• Category growth story (why this category matters to the retailer)
• Jocko Fuel performance proof points (velocity, share gains, distribution wins)
• Competitive gaps and whitespace opportunities
• Financial case (margin, turns, profit per linear foot)

Step 4: Generate Presentation Content

Delegate to presentation-builder to create:

• Executive summary (1-page)
• Category overview with trends
• Product-specific sell sheets
• Recommended planogram changes or distribution expansion
• Promotional calendar proposal (if applicable)

Step 5: Review and Refine

Present the generated content for user review. Offer:

• Adjust tone or emphasis
• Add/remove data points
• Change the competitive framing
• Generate additional supporting slides

Output

All content is generated as markdown. The user can copy into their preferred presentation tool (PowerPoint, Google Slides, Sigma).

Error Handling

• If Circana data is stale (>14 days), warn prominently — buyer presentations must use current data
• If the target retailer isn't in the Circana dataset, note the limitation and use total MULO data