Campaign Brief

name: campaign-brief description: Create or update a marketing campaign brief argument-hint: [campaign name or objective] or [update path/to/campaign.md]

Document Intelligence

This skill supports three modes: Create, Update, and Find.

Mode Detection

Threshold: ≥85% auto-proceed | 70-84% state assumption | <70% ask user

Mode Behaviors

CREATE: Generate complete new campaign brief using template below.

UPDATE:

1. Read existing campaign brief (search if path not provided)
2. Preserve unchanged sections exactly
3. Update timeline, budget, metrics, or activities
4. Show diff summary: "Updated: [sections]. Unchanged: [sections]."

FIND:

1. Search paths below for campaign briefs
2. Present results: campaign name, status, dates, path
3. Ask: "Update one of these, or create new?"

Search Locations for Campaign Briefs

• campaigns/
• marketing/
• gtm/campaigns/
• marketing/campaigns/

Create a Marketing Campaign Brief for the specified campaign.

V2V Phase

Phase 4: Coordinated Execution - This skill supports marketing execution.

Output Structure

1. Campaign Overview

• Campaign name
• Campaign type (awareness, demand gen, product launch, etc.)
• Duration
• Budget

2. Campaign Objectives

3. Target Audience

• Primary audience
• Secondary audience
• Audience size estimate
• Audience characteristics
• Where they spend time

4. Key Messages

• Primary message (one sentence)
• Supporting messages (3-5 points)
• Proof points
• Tone and voice

5. Channels & Tactics

6. Timeline

7. Budget Breakdown

8. Success Metrics

9. Creative Requirements

• Assets needed
• Formats and sizes
• Brand guidelines
• Approval process
• Due dates

10. Dependencies & Risks

Instructions

1. Ask about campaign objectives if not specified
2. Reference any brand or marketing strategy documents provided via @file syntax
3. Ensure budget and timeline are realistic
4. Include clear success metrics
5. Save as markdown file
6. Offer to create presentation version using /present