Campaign Orchestrator

Crowdfunding Campaign Orchestrator

This Skill coordinates all other Skills into a structured, sequenced process from market understanding to continual interest. It enforces inputs/outputs, validates handoffs, and ensures clean progression.

When to Use

Use this when launching or retrofitting a full campaign and you want a repeatable, end-to-end workflow that executes each phase in order with quality checks.

Inputs

• [PRODUCT_INPUTS]: Name, price, overview
• [ALLOWED_SKILLS]: List of enabled Skills names

Global Conventions

• All phase outputs must include a JSON handoff block with minimal keys: meta, tokens, or handoff.
• Output files should be created in their respective templates/ folder defined by each Skill.
• The raw-templates/ directory contains archived reference/inspiration materials only. Do not invoke those skills or use their outputs in the orchestrated flow.

The Phases

Part 1: Understanding the Market

1. Buyer Persona (buyer-persona-generator)
   • Output: Buyer Persona/templates/persona-dossier.md
   • JSON: meta_project.persona_name, voice_samples, emotional_drivers
   • Gate: If persona lists < 20 wants / < 20 anti-goals, iterate.
2. Competitor Summary (competitor-analysis)
   • Output: competitor-analysis/templates/competitor-intelligence.md
   • JSON: weaknesses[], specs{}
   • Gate: Must include direct quotes for 1-star reviews.

Part 2: Product Detailing

3. Detailed Product Description (detailed-product-description)
   • Output: detailed-product-description/templates/detailed-product-description.md
   • JSON: product{ name, price }, specs{ dimensions, materials }
4. Product Positioning Summary (product-positioning-summary)
   • Output: product-positioning-summary/templates/product-positioning-summary.md
   • JSON: cbbe{ salience, performance, imagery, judgments, feelings, resonance }
5. MDS (mds-messaging-direction-summary)
   • Output: mds-messaging-direction-summary/templates/mds.md
   • JSON: handoff{ pitch, usp, objections, emotions }
6. Voice and Tone (voice-and-tone)
   • Output: voice-and-tone/templates/voice-and-tone.md
   • JSON: voice{ tones[], persona, culture, lingo, emotions[] }

Part 3: Crafting Compelling Copy

7. Campaign Page Copy (campaign-page-copy)
   • Output: campaign-page-copy/templates/campaign-page-copy.md
   • Gate: Must include all 30 persuasion steps.
8. Pre-Launch Ads Copy (pre-launch-ads)
   • Output: pre-launch-ads/templates/ad-campaign-dossier.md

Part 4: Email Strategy

9. Welcome Email Sequence (welcome-email-sequence)
   • Output: welcome-email-sequence/templates/welcome-email-sequence.md
10. Pre-Launch Email Sequence (pre-launch-email-sequence)

• Output: pre-launch-email-sequence/templates/pre-launch-email-sequence.md

11. Launch Email Sequence (launch-email-sequence)

• Output: launch-email-sequence/templates/launch-email-sequence.md

Part 5: Campaign Messaging

12. Campaign Page Copy (campaign-page-copy)

• Output: campaign-page-copy/templates/campaign-page-copy.md

13. Campaign Video Script (campaign-video-script)

• Output: campaign-video-script/templates/campaign-video-script.md

Part 6: Continual Interest

14. Live Campaign Ads Copy (live-campaign-ads)

• Output: live-campaign-ads/templates/live-campaign-ads.md

15. Press Release Copy (press-release-copy)

• Output: press-release-copy/templates/press-release-copy.md

Validation Gates

• Each phase verifies the presence of prior JSON keys before proceeding.
• If a gate fails, iterate the producing Skill with added constraints.
  • Part 1 requires:
    • Persona: meta_project.persona_name, voice_samples[], emotional_drivers[]
    • Competitor: market_gaps[], verified_anxieties[]
  • Part 2 requires:
    • Detailed Product: product{ name, price }, specs{ dimensions, materials }
    • Positioning: cbbe{ salience, performance, imagery, judgments, feelings, resonance }
    • MDS: handoff{ pitch, usp, objections, emotions }
    • Voice & Tone: voice{ tones[], persona, culture, lingo, emotions[] }
  • Part 3 requires:
    • Campaign Page: meta{ product, brand }
    • Pre-Launch Ads: presence of full sections in ad-campaign-dossier.md
  • Part 4 requires:
    • Welcome: meta{ brand, product, founder }, links{ vip_group, preview }
    • Pre-Launch: schedule{ announcement, reminder, launch }, segments[], links{ preview }
    • Launch: schedule{ day1_morning, day1_evening, day2_morning, day3_morning, day5_morning, day7_morning }
  • Part 5 requires:
    • Campaign Page: meta{ product, brand }
    • Video Script: timing.total_seconds, cta
  • Part 6 requires:
    • Live Ads: tokens{ funding_percent, backers, end_date, hours_left }

Output

Produce a phase-by-phase status in templates/orchestrator.md including links to completed outputs and a final JSON index for programmatic consumption.

Integration & Technical Specs

API Specification

• ID: campaign-orchestrator
• Path: skills/campaign-orchestrator/templates/orchestrator.md
• Context: Part of Strategy & Management

Data Flow

• Input: Derived from project context and upstream skills.
• Output: Generates orchestrator.md.

CLI Usage

bun scripts/cli.ts activate campaign-orchestrator