Campaign Page Copy

Campaign Page Copy

This skill composes the complete campaign page narrative and structure optimized for crowdfunding conversion.

Input Variables

• [BRAND_BIBLE]
• [PRODUCT_BIBLE]
• [COMPETITOR_DATA]
• [PERSONA_DATA]

The Protocol

1. Above-the-fold: qualifier, headline, subhead, trust anchors, hero image spec.
2. Old World: problem agitation and failed alternatives.
3. New World: mechanism reveal, feature stacking, technical deep dive, ecosystem.
4. Social Proof: media mentions, testimonials, endorsements, user count, UGC plan.
5. Risk Reversal: FAQ matrix, warranty, shipping clarity, privacy.
6. Final Offer: stack, price anchor, scarcity, final CTA, PS loop.
7. Structure sections for platform templates.

Output Instructions

Render into templates/campaign-page-copy.md. Preserve section headers for easy page assembly.

Integration & Technical Specs

API Specification

• ID: campaign-page-copy
• Path: skills/campaign-page-copy/templates/campaign-page-copy.md
• Context: Part of Crafting Compelling Copy

Data Flow

• Input: Derived from project context and upstream skills.
• Output: Generates campaign-page-copy.md.

CLI Usage

bun scripts/cli.ts activate campaign-page-copy