1---2name: community-advocacy-toolkit3description: Playbook for activating current students, alumni, and partners as advocates.4---5
6# Community Advocacy Toolkit Skill
7
8## When to Use
9- Launching referral programs, ambassador cohorts, or testimonial drives.
10- Equipping community managers with repeatable advocacy motions.
11- Capturing social proof for campaigns, admissions events, or partner pitches.
12
13## Framework
141. **Advocate Segments** – active students, alumni, faculty champions, employer partners.
152. **Value Exchange** – define incentives (scholarships, swag, career access, recognition).
163. **Activation Motions** – events, content spotlights, referral challenges, mentorship.
174. **Governance** – guidelines, approval workflows, consent forms, brand usage.
185. **Measurement** – referral volume, content reach, influence on enrollment/retention.
19
20## Templates
21- Advocate profile + consent form.
22- Campaign brief (goal, CTA, incentive, timeline, owner).
23- Reporting sheet linking advocacy activities to KPIs.
24
25## Tips
26- Rotate spotlights to keep communities inclusive and authentic.
27- Provide ready-to-use creative/toolkits so advocates can activate quickly.
28- Pair with `design-curriculum-partnership` and `launch-student-success-program` deliverables.
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