majiayu000 Community Program Matrix Skill
When to Use
- Building quarterly/annual community programming plans.
- Balancing content formats across personas, segments, and lifecycle stages.
- Aligning stakeholders on resource allocation and measurement.
Framework
- Persona vs. Lifecycle Grid – map each persona to their stage (new, engaged, champion) and needs.
- Channel Mix – forums, live events, office hours, partner co-hosts, UGC, social extensions.
- Cadence & Ownership – define frequency, hosts, moderators, and backup owners.
- Value Proposition – articulate member value + business value for every cell.
- Measurement Hooks – KPIs, instrumentation, and health thresholds per program.
Templates
- Spreadsheet/Notion template for program grids with filters by persona or channel.
- Slide + one-pager to socialize upcoming programming.
- Resource planning worksheet capturing staffing, budget, and tooling needs.
Tips
- Highlight "hero moments" each quarter to focus energy and storytelling.
- Rotate community champions into programming slots to showcase voices.
- Pair with
design-community-strategyandlaunch-community-activation-seriesfor auto-generated calendars.