1---2name: competitive-intel3description: Use when researching, documenting, and sharing competitor insights with GTM teams.4---5
6# Competitive Intelligence Ops Skill
7
8## When to Use
9- Preparing battlecards, objection handling, or exec briefings.
10- Monitoring competitor launches, pricing changes, or campaigns.
11- Running win/loss and market intelligence programs.
12
13## Framework
141. **Collect** – pull from sales calls, Gong, analyst notes, communities, social, product updates.
152. **Analyze** – map strengths/weaknesses, feature parity, pricing, GTM motions.
163. **Package** – build battlecards, alerts, teardown docs, highlights for weekly digests.
174. **Enable** – deliver via enablement hubs, Slack alerts, office hours.
185. **Measure** – track adoption, impact on win rates, feedback loops.
19
20## Templates
21- Competitor dossier structure (Overview, Differentiation, Traps, Assets).
22- Alert format for urgent updates.
23- Win/loss survey + summary report.
24
25## Tips
26- Always cite sources and freshness dates.
27- Partner with sales enablement to ensure updates are surfaced during deal cycles.
28- Keep a change log to monitor how competitor narratives evolve.
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