Competitor Analysis

Competitor Analysis Skill

Overview

This skill enables systematic competitor content analysis: identifying who is winning in the space, what content they produce, engagement patterns, and uncovered opportunities for differentiation.

Tools to Use

• Perplexity: Research competitor rankings, engagement metrics, content themes
• Firecrawl: Scrape competitor content pages, extract article structure and copy
• Jina: Clean content extraction from competitor URLs for comparison
• RAG (competitors): Brand's pre-indexed competitor intelligence

Workflow

Step 1 — Define Competitive Landscape

1. Query RAG (competitors) for known competitors in the brand's space
2. Use Perplexity to supplement: "Who are the top 5 content publishers in [niche] in [market]?"
3. Classify competitors by type:
   • Direct: Same product/service, same audience
   • Indirect: Different product, same audience need
   • Aspirational: Larger brand, same values/positioning

Step 2 — Content Audit (Top Competitors)

For each of the top 3 direct competitors:

1. Use Firecrawl to crawl their blog/social pages

2. Extract and record:

   • Content formats used (articles, videos, carousels, etc.)
   • Publishing frequency
   • Top performing topics (by social shares/engagement)
   • Tone and voice characteristics
   • CTA patterns

3. Use Jina to read their 3 best-performing pieces (if URLs are available)

Step 3 — Gap Analysis

Compare competitor content coverage vs. brand content:

Content Topics:

• Topics they cover well → competitive territory (differentiate or go deeper)
• Topics they cover poorly → opportunity (own the narrative)
• Topics they don't cover → white space (first-mover advantage)

Format Gaps:

• Formats they underutilize: identify which formats perform best in the niche but are underused by competitors

Audience Gaps:

• Audience segments they ignore or underserve
• Geographic or demographic gaps

Step 4 — Engagement Benchmarking

Research competitor engagement using Perplexity:

"What are typical engagement rates for [content type] in [industry] on [platform]?
What makes top-performing posts in this space stand out?"

Establish benchmarks for:

• Average likes/shares/comments for the content type
• Engagement rate ranges (low/average/high)
• Posting frequency patterns

Step 5 — Differentiation Recommendations

Based on findings, generate 3 differentiation angles:

1. Topic angle: Unique topic or sub-topic competitors haven't addressed
2. Format angle: Better format for the same topic (video vs. article, etc.)
3. Positioning angle: Different brand perspective on the same subject

Step 6 — Competitive Threat Assessment

Rate the content idea vs. competitors:

• Red: Direct competition with a stronger player — reconsider
• Yellow: Competitive territory but differentiable — proceed with differentiation
• Green: Underserved space — proceed with confidence

Output Format

## Competitor Analysis Report

**Topic**: [content idea being validated]
**Analysis Date**: [date]

### Competitive Landscape
| Competitor | Type | Content Focus | Posting Freq. | Engagement |
|-----------|------|--------------|--------------|------------|
| [Name A]  | Direct | [themes] | [X/week] | [High/Med/Low] |
| [Name B]  | Indirect | [themes] | [X/week] | [High/Med/Low] |

### Content Gaps Identified
- **Topic gaps**: [list]
- **Format gaps**: [list]
- **Audience gaps**: [list]

### Differentiation Opportunities
1. [Angle 1]
2. [Angle 2]
3. [Angle 3]

### Recommendation
**Status**: [🟢 Green / 🟡 Yellow / 🔴 Red]
**Rationale**: [1–2 sentences]
**Suggested angle**: [specific differentiation]

Notes

• Cross-reference with brand_voice skill for positioning alignment
• Update RAG (competitors) knowledge base when significant new insights are found
• For Italian market: focus on local competitors, not just global ones