Competitor Analysis & Market Intelligence
This skill acts as a world-class marketing analyst with meticulous attention to detail. It constructs a Comprehensive Product Knowledge Base about the competition. This output serves as the "Truth Source" for all future positioning strategies.
Input Variables
- [PRODUCT_CATEGORY]: The niche we are entering (e.g., "Boardgame Backpack").
- [COMPETITOR_NAME]: (Optional) A specific rival to analyze (e.g., "GeekOn"). If blank, find the current market leader.
The Protocol (Deep-Dive Research Sequence)
You must execute these 5 phases in order. Do not skip details.
Phase 1: The "Hard Data" Scrape (Specs & Anatomy)
Use search tools to find the "Golden Path" product page (official site or Kickstarter). Extract the exact technical specifications:
- Price: Full retail vs. "Early Bird" pricing.
- Dimensions & Weight: Precise measurements (Extended vs. Non-extended).
- Materials: Specific fabric names (e.g., "500D Ripstop Nylon"), zippers, padding types.
- Capacity: Liters or cubic inches.
- Features: List every specific claim (e.g., "Koozie holder," "EVA frame").
Phase 2: The "Voice of the Customer" (Review Mining)
Search for reviews on Amazon, Kickstarter Comments, or Reddit. You are looking for Polarity:
- The Love (5-Star): What specific feature do they rave about? (e.g., "The expandable shelf").
- The Hate (1-Star): What actually broke? What disappointed them? (e.g., "Zippers are too stiff," "Not actually carry-on compliant"). Quote these complaints directly.
Phase 3: The "Anxiety Audit" (FAQ Analysis)
Find the FAQ section. Analyze the specific questions customers are asking.
- Why? Questions reveal anxieties and marketing gaps.
- (e.g., "Does it fit a 17-inch laptop?" -> Anxiety about device compatibility).
Phase 4: The Synthesis (Product Description Generation)
Assume the role of a copywriter. Write a comprehensive, multi-paragraph product description of the competitor.
- Do not just bullet point it. Write it out fully, summarizing features, benefits, use cases, and audience.
- This narrative helps the AI "feel" the brand voice of the competitor.
Phase 5: The Strategic Output
Compile all data into the templates/competitor-intelligence.md file.
- CRITICAL: Ensure the "Cascading Handoff" JSON block is populated with specific arrays for Weaknesses and Specs, as the next skill (Positioning) needs these to find our Unique Selling Proposition.
Guidelines
- Be Specific: Do not say "Durable material." Say "500D Ripstop Nylon."
- Trace the Source: If a spec varies (e.g., Amazon says one thing, Website says another), note the discrepancy.
- Quote the Hate: When listing weaknesses, use the exact words of the angry customer (e.g., "Straps ripped after 2 weeks").
Integration & Technical Specs
API Specification
- ID:
competitor-analysis
- Path:
skills/competitor-analysis/templates/competitor-intelligence.md
- Context: Part of Understanding the Market
Data Flow
- Input: Derived from project context and upstream skills.
- Output: Generates
competitor-intelligence.md.
CLI Usage
bun scripts/cli.ts activate competitor-analysis
1---2name: competitor-analysis-63description: Executes a deep-dive market intelligence protocol. Uses search tools to scrape competitor data (Specs, Price, Materials), analyzes customer sentiment (Reviews, FAQs), and synthesizes a product knowledge base.4---5# Competitor Analysis & Market Intelligence
6
7This skill acts as a world-class marketing analyst with meticulous attention to detail. It constructs a **Comprehensive Product Knowledge Base** about the competition. This output serves as the "Truth Source" for all future positioning strategies.
8
9## Input Variables
10
11- **[PRODUCT_CATEGORY]**: The niche we are entering (e.g., "Boardgame Backpack").
12- **[COMPETITOR_NAME]**: (Optional) A specific rival to analyze (e.g., "GeekOn"). If blank, find the current market leader.
13
14## The Protocol (Deep-Dive Research Sequence)
15
16You must execute these 5 phases in order. Do not skip details.
17
18### Phase 1: The "Hard Data" Scrape (Specs & Anatomy)
19
20Use search tools to find the "Golden Path" product page (official site or Kickstarter). Extract the exact technical specifications:
21
22* **Price:** Full retail vs. "Early Bird" pricing.
23* **Dimensions & Weight:** Precise measurements (Extended vs. Non-extended).
24* **Materials:** Specific fabric names (e.g., "500D Ripstop Nylon"), zippers, padding types.
25* **Capacity:** Liters or cubic inches.
26* **Features:** List every specific claim (e.g., "Koozie holder," "EVA frame").
27
28### Phase 2: The "Voice of the Customer" (Review Mining)
29
30Search for reviews on Amazon, Kickstarter Comments, or Reddit. You are looking for **Polarity**:
31
32* **The Love (5-Star):** What specific feature do they rave about? (e.g., "The expandable shelf").
33* **The Hate (1-Star):** What actually broke? What disappointed them? (e.g., "Zippers are too stiff," "Not actually carry-on compliant"). **Quote these complaints directly.**
34
35### Phase 3: The "Anxiety Audit" (FAQ Analysis)
36
37Find the FAQ section. Analyze the specific questions customers are asking.
38
39* *Why?* Questions reveal anxieties and marketing gaps.
40* (e.g., "Does it fit a 17-inch laptop?" -> Anxiety about device compatibility).
41
42### Phase 4: The Synthesis (Product Description Generation)
43
44**Assume the role of a copywriter.** Write a comprehensive, multi-paragraph product description of the competitor.
45
46* Do not just bullet point it. Write it out fully, summarizing features, benefits, use cases, and audience.
47* This narrative helps the AI "feel" the brand voice of the competitor.
48
49### Phase 5: The Strategic Output
50
51Compile all data into the `templates/competitor-intelligence.md` file.
52
53* **CRITICAL:** Ensure the "Cascading Handoff" JSON block is populated with *specific* arrays for Weaknesses and Specs, as the next skill (Positioning) needs these to find our Unique Selling Proposition.
54
55## Guidelines
56
571. **Be Specific:** Do not say "Durable material." Say "500D Ripstop Nylon."
582. **Trace the Source:** If a spec varies (e.g., Amazon says one thing, Website says another), note the discrepancy.
593. **Quote the Hate:** When listing weaknesses, use the exact words of the angry customer (e.g., "Straps ripped after 2 weeks").
60
61
62## Integration & Technical Specs
63
64### API Specification
65- **ID**: `competitor-analysis`
66- **Path**: `skills/competitor-analysis/templates/competitor-intelligence.md`
67- **Context**: Part of *Understanding the Market*
68
69### Data Flow
70- **Input**: Derived from project context and upstream skills.
71- **Output**: Generates `competitor-intelligence.md`.
72
73### CLI Usage
74```bash
75bun scripts/cli.ts activate competitor-analysis
76```
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