Content Brief

Content Brief

A brief grounded in the live SERP plus the site's own data — not a generic outline.

Workflow

1. The SERP. If the workspace exposes DataForSEO SERP tools, pull the live Google top 10 for the target keyword (native__get_provider_docs, provider dataforseo, for the request shape) — titles, URLs, SERP features (featured snippet, PAA, video). If unavailable, fetch the top results via web search instead; the brief must be built from a real SERP either way.
2. Read the top 3. Fetch and skim the top-ranking pages: their structure, depth, angle, what they all cover (table stakes) and what none cover (the opening).
3. Keyword set. google_ads__generateKeywordIdeas seeded with the target — secondary keywords and question variants worth folding in, with volumes via google_ads__generateKeywordHistoricalMetrics.
4. Your existing foothold. google_search_console__runRawSearchAnalytics filtered to the topic — queries the site already gets impressions for (work them into headings), and existing pages on adjacent topics (internal-link sources; also flag if one already half-covers this and should be expanded instead of a new page).
5. Assemble the brief:
   • Target keyword + secondaries with volumes
   • Search intent and required format (guide/listicle/comparison/tool page), inferred from what actually ranks
   • Proposed title + meta (write for the CTR, under 60/155 chars)
   • H2/H3 outline with a one-line note per section on what it must say
   • Questions to answer (PAA + question keywords)
   • Table stakes vs the differentiating angle
   • Internal links: 3–5 existing pages to link from, with anchors
   • Target length: match the ranking median, don't pad

Output

The brief, ready to hand to a writer (or to write from directly). No preamble.