Content Creator

Content Creator Skill

Generate on-brand content for social media and marketing.

Capabilities

• Twitter threads with preview
• Single posts/tweets
• Launch announcements
• Article drafts
• One-pagers and briefs
• Deck content
• Print-ready exports (PDF)

Input Requirements

Requires:

• knowledge/BRAND_BRIEF.md - Brand identity
• knowledge/VOICE_AND_TONE.md - How to speak (optional)
• knowledge/BRAND_DECISIONS.md - Visual identity (for previews)

Commands

/content thread [topic]       # Generate Twitter thread
/content post [topic]         # Generate single post
/content announce [what]      # Launch announcement
/content article [topic]      # Article draft
/content one-pager [topic]    # One-page summary
/content deck [topic]         # Presentation content
/content preview              # Preview in context
/content export pdf           # Export to PDF

Workflows

Twitter Thread

/content thread [topic]

Generating thread on: {topic}

THREAD DRAFT (6 tweets):

1/ {hook tweet - stops the scroll}

2/ {context/problem}

3/ {insight/solution}

4/ {proof/example}

5/ {implication/future}

6/ {CTA}
   {link}

---

Preview? (yes/no)

If yes, update previews/content/twitter-thread.html and open.

Launch Announcement

/content announce [product/feature]

ANNOUNCEMENT DRAFT:

SHORT (Twitter):
"{short version - fits in one tweet}"

MEDIUM (Newsletter):
"{2-3 paragraph version}"

LONG (Blog):
"{full announcement with context}"

---

Which format to preview?

One-Pager

/content one-pager [topic]

ONE-PAGER: {topic}

HEADLINE:
{main headline}

SUBHEAD:
{supporting line}

THE PROBLEM:
{1-2 sentences}

THE SOLUTION:
{1-2 sentences}

KEY BENEFITS:
• {benefit 1}
• {benefit 2}
• {benefit 3}

PROOF POINTS:
• {proof 1}
• {proof 2}

CTA:
{call to action}

---

Export to PDF? (yes/no)

Article Draft

/content article [topic]

ARTICLE DRAFT: {topic}

HEADLINE OPTIONS:
1. {option 1}
2. {option 2}
3. {option 3}

SUBHEAD:
{supporting line}

INTRO (1 paragraph):
{hook + thesis}

SECTIONS:
1. {section title}
   {key points}

2. {section title}
   {key points}

3. {section title}
   {key points}

CONCLUSION:
{summary + CTA}

---

Expand which section?

Preview System

Twitter Thread Preview

previews/content/twitter-thread.html

Shows thread in Twitter UI context:

• Dark/light mode
• Engagement metrics (mock)
• Your profile info
• Reply chains

Article Preview

previews/content/article-preview.html

Shows article in blog context:

• Your brand styling
• OG image preview
• Reading time
• Share buttons

One-Pager Preview

previews/content/one-pager.html

Shows formatted one-pager:

• Print-ready layout
• Brand colors/typography
• Export to PDF button

Voice Application

Read knowledge/VOICE_AND_TONE.md and apply:

Before Writing, Check:

• Voice attributes (are we being {attribute}?)
• Words to use / avoid
• Formatting conventions
• Tone for this context

During Writing:

• Match established patterns
• Use brand vocabulary
• Maintain consistent tone
• Follow punctuation rules

After Writing, Verify:

• Does this sound like us?
• Would we say this out loud?
• Is it clear to our audience?

PDF Export

For one-pagers and decks, generate print-ready PDF:

/content export pdf

Exporting to PDF...

Options:
├─ Size: Letter / A4
├─ Orientation: Portrait / Landscape
├─ Include: Header / Footer
└─ Brand: Apply brand colors

Output: outputs/pdf/{filename}.pdf

Uses browser print-to-PDF or headless Chrome.

Output Files

outputs/
├── content/
│   ├── threads/
│   │   └── thread-{date}-{topic}.md
│   ├── posts/
│   │   └── post-{date}-{topic}.md
│   ├── articles/
│   │   └── article-{date}-{topic}.md
│   └── one-pagers/
│       └── one-pager-{topic}.md
└── pdf/
    └── one-pager-{topic}.pdf

Content Patterns

Thread Structures

The Hook-Proof-CTA:

1. Hook (stop scroll)
2. Problem
3. Solution
4. Proof
5. Implication
6. CTA

The List Thread:

1. "X things about Y:" 2-N. List items Last. Summary + CTA

The Story Thread:

1. Opening scene 2-5. Story progression
2. Lesson/insight
3. CTA

Post Formulas

Problem-Solution: "{Problem statement}

{Solution in your words}

{CTA}"

Contrarian: "Unpopular opinion: {take}

Here's why: {reasoning}

{CTA if relevant}"

Announcement: "{What's new}

{Why it matters}

{Link/CTA}"