Content Gap Analysis

Content Gap Analysis

Identifies content opportunities by comparing your site against competitors and scoring the gaps worth closing first.

Quick Start

Find content gaps between my site [URL] and [competitor URLs]

What content am I missing compared to my top 3 competitors?

Skill Contract

Expected output: a prioritized gap brief plus the standard handoff summary for memory/research/.

• Reads: goals, market inputs, tool data, and prior strategy from CLAUDE.md and the shared State Model when available.
• Writes: a user-facing analysis and reusable summary.
• Promotes: durable keyword priorities, competitor facts, and pending strategy decisions to memory/hot-cache.md, memory/open-loops.md, and memory/research/.
• Primary next skill: seo-content-writer when the prioritized gap list is approved.

Handoff Summary

Emit the standard shape from skill-contract.md §Handoff Summary Format.

Data Sources

Optional integrations: ~~SEO tool, ~~search console, ~~analytics, ~~AI monitor. Without tools, ask for site URL, content inventory, competitor URLs, and business goals. See CONNECTORS.md.

Instructions

When a user requests content gap analysis:

1. Define Analysis Scope — confirm your site, competitors, topic focus, content types, audience, and business goals.
2. Audit Your Existing Content — map indexed pages, content types, topic clusters, winners, and weaknesses.
3. Analyze Competitor Content — compare content volume, traffic, type mix, topic coverage, and unique assets.
4. Identify Keyword Gaps — group gaps into High Priority, Quick Wins, and Long-term based on volume, difficulty, and relevance.
5. Map Topic Gaps — compare topic-cluster coverage and recommend pillar / cluster approaches for missing themes.
6. Identify Content Format Gaps — compare guides, tutorials, comparisons, case studies, tools, templates, video, and research.
7. Analyze GEO / AI Gaps — identify missing Q&A, definition, and comparison content that competitors get cited for.
8. Map to Audience Journey — compare Awareness, Consideration, Decision, and Retention coverage.
9. Prioritize and Create Action Plan — deliver an Executive Summary, Prioritized Gap List (Quick Wins / Strategic Builds / Long-term), Content Calendar, and Success Metrics.

Reference: See references/analysis-templates.md for the compact templates used in each step.

Example

See references/example-report.md for a full SaaS marketing sample.

Advanced Analysis

Competitive Cluster Comparison

Compare our topic cluster coverage for [topic] vs top 5 competitors

Temporal Gap Analysis

What content have competitors published in the last 6 months that we haven't covered?

Intent-Based Gaps

Find gaps in our [commercial/informational] intent content

Tips for Success

Focus on actionable gaps, respect execution constraints, and include GEO opportunities instead of only traditional search gaps.

Save Results

After delivering, offer to save memory/research/content-gap-analysis/YYYY-MM-DD-<topic>.md and promote durable conclusions to memory/hot-cache.md.

Reference Materials

• Analysis Templates — Gap-analysis templates
• Gap Analysis Frameworks — Audit and prioritization frameworks
• Example Report — Worked sample

Next Best Skill

Primary: seo-content-writer.