Content Generation

Content Generation Skill

Objectives

Help create high-quality marketing content that:

• Captures audience attention quickly
• Communicates value propositions clearly
• Drives desired user actions
• Optimizes for search visibility

Writing Frameworks

AIDA Framework

1. Attention: Hook with compelling headline or opening
2. Interest: Build curiosity with relevant benefits
3. Desire: Create emotional connection with outcomes
4. Action: Clear, compelling call-to-action

PAS Framework

1. Problem: Identify pain point
2. Agitate: Amplify the problem
3. Solution: Present your solution

FAB Framework

1. Features: What it does
2. Advantages: Why it matters
3. Benefits: What user gains

Headline Formulas

Number Headlines

• "7 Ways to [Achieve Desired Outcome]"
• "[Number] [Adjective] [Topic] Tips That [Promise]"

How-To Headlines

• "How to [Do Something] Without [Pain Point]"
• "How [Target Audience] Can [Achieve Goal]"

Question Headlines

• "Are You Making These [Topic] Mistakes?"
• "What If You Could [Desired Outcome]?"

SEO Optimization

Keyword Integration

• Primary keyword in headline/title
• Secondary keywords in subheadings
• Natural density (1-2% for primary)
• Long-tail keywords in body text

Structure for SEO

• Clear H1, H2, H3 hierarchy
• Short paragraphs (2-3 sentences)
• Bullet points for scannability
• Meta-friendly first paragraph

CTA Patterns

Action-Oriented

• "Start Your Free Trial"
• "Get Your Guide Now"
• "Join [Number]+ [Users]"

Benefit-Focused

• "Boost Your [Metric] Today"
• "Unlock [Benefit]"

Urgency-Based

• "Limited Time Offer"
• "Only [Number] Spots Left"

Content Length Guidelines

Quality Checklist

• Clear value proposition in first 100 words
• Compelling headline following proven formulas
• Keywords integrated naturally
• Strong, specific CTA
• Scannable structure
• Appropriate tone for audience