Content Repurposer

Content Repurposer

Transform source content into platform-optimized posts using framework fitting.

Core job: Take content from any source → understand context → extract snippets → match to templates → optimize for each platform.

Context Awareness (Critical)

Brand Context

OpenEd is a company, not an individual.

Always load: opened-identity for full brand context.

Source Context

The source determines voice and framing:

Podcast guest example:

❌ "I learned so much from Ken Danford..."
✅ "Ken Danford (@northstarteens) explains why..."
✅ "@kendanford's insight on self-directed learning..."

The Framework Fitting Process

Step 1: Identify Source Type

What am I repurposing?
├─ Podcast episode → Load guest context, prepare @handles
├─ Newsletter → Extract TTT segments (Thought/Trend/Tool)
├─ Article → Extract key insights, stats, quotes
├─ Archive content → Find fresh angle, check current relevance
└─ Raw insight → Match to template directly

Step 2: Extract Snippets by Type

From any source, identify standalone pieces:

Step 3: Check Nearbound

Before drafting, check for taggable people:

1. Identify all names mentioned
2. Search: Studio/Nearbound Pipeline/people/
3. If found → Get @handle for target platform
4. If not found → Note for future profile creation

Priority tags: Podcast guests, quoted experts, tool/curriculum founders.

Step 4: Route to Platforms

Step 5: Apply Platform Constraints

Template Quick Reference

Load full templates from: .claude/skills/text-content/references/

LinkedIn (6 categories)

• linkedin/engagement.md - Polls, Agree/Disagree (16 templates)
• linkedin/story.md - Transformations, Values (24 templates)
• linkedin/list.md - Tips, Frameworks (17 templates)
• linkedin/contrarian.md - Hot takes, Rants (20 templates)
• linkedin/authority.md - Quotes, How-to (26 templates)
• linkedin/community.md - Shoutouts, Introductions (15 templates)

X/Twitter

• templates/post-structures.md - 100+ formats
• templates/one-liners.md - 12 punchy patterns

Instagram/Facebook

• platforms/instagram-captions.md
• platforms/facebook.md

Output Format

For each platform, produce:

## [Platform] Post

**Template:** [Template name used]
**Source:** [What this came from]

---

[The actual post content]

---

**Tags:** @handle1 @handle2
**Hashtags:** #tag1 #tag2 (platform-appropriate count)
**Visual direction:** [If needed - quote card, carousel, etc.]

Dimension Handling (Visual Assets)

When source includes a 16:9 infographic or thumbnail:

Original (16:9 - article thumbnail)
    │
    ├─→ Instagram Feed (4:5)
    │   Prompt: "Adapt this infographic to 4:5 portrait,
    │            prioritize [key element], crop or extend background"
    │
    ├─→ Instagram/Facebook Square (1:1)
    │   Prompt: "Center the key message, square crop"
    │
    └─→ Stories/Reels Cover (9:16)
        Prompt: "Vertical adaptation, text readable on mobile"

Use: nano-banana-image-generator with re-input of original image.

Voice Constraints (Always Apply)

From ai-tells - HARD BLOCKS:

❌ No correlative constructions:

• "X isn't just Y - it's Z"
• "It's not about X, it's about Y"

❌ No forbidden words:

• delve, comprehensive, crucial, leverage, landscape, navigate, foster, facilitate, realm, paradigm, embark, journey, tapestry, myriad, multifaceted, seamless, cutting-edge

❌ No setup phrases:

• "The best part?", "What if I told you", "Here's the thing", "Let's be honest"

❌ No staccato patterns:

• "No fluff. No filler. Just results."

Dash usage: Hyphens with spaces - like this. Never em dashes.

Batch Processing Mode

When repurposing multiple pieces (e.g., full newsletter → social):

1. Read entire source
2. Extract ALL snippets (usually 3-5 per newsletter)
3. For each snippet:
   ├─ Identify type (hot_take, stat, how_to, quote, story)
   ├─ Check nearbound for tags
   └─ Generate 2-3 platform drafts
4. Output organized by platform:
   ├─ LinkedIn (2-3 posts)
   ├─ X (2-3 posts)
   ├─ Instagram (1-2 posts + visual direction)
   └─ Facebook (1-2 posts)

Expected output: 6-9 total posts per newsletter/article.

When to Use This Skill

Use content-repurposer when:

• Newsletter is complete → need social posts
• Podcast is published → need clip promotions
• Article is live → need distribution posts
• Archive content identified → need fresh framing
• Any content needs multi-platform adaptation

Don't use for:

• Original content creation (use specific content skills)
• Video production (use video-caption-creation)
• Newsletter writing (use opened-daily-newsletter-writer)

Related Skills

• text-content - Full template library (this skill routes TO those templates)
• newsletter-to-social - Automated newsletter → social (uses this methodology)
• opened-identity - Brand voice (always load)
• ai-tells - Hard blocks (always apply)
• nano-banana-image-generator - Visual adaptations

Example: Podcast Guest Repurposing

Source: Podcast with Ken Danford about self-directed learning

Step 1: Identify source type → Podcast guest

Step 2: Extract snippets:

• hot_take: "The best thing a school can do is get out of the way"
• stat: "75% of North Star teens go to college - without transcripts"
• story: Ken quit teaching to prove schools are optional

Step 3: Check nearbound → Ken Danford profile exists, @kendanford on X

Step 4: Draft posts:

LinkedIn (Authority):

Ken Danford spent 10 years as a public school teacher.

Then he quit to prove schools are optional.

His self-directed learning center, North Star, has helped hundreds of teens:
- No grades
- No transcripts
- 75% college attendance rate

The secret? "Get out of the way and let them lead."

Full conversation on the OpenEd podcast: [link]

#SelfDirectedLearning #AlternativeEducation #Homeschooling

X:

"The best thing a school can do is get out of the way."

@kendanford quit teaching to prove it. 75% of his students go to college - without transcripts.

[link to episode]

Instagram (Quote card direction):

Visual: Quote card with Ken's face + "Get out of the way and let them lead."
Caption: When a 10-year teacher quits to prove schools are optional... and it works. Link in bio.

#homeschool #selfdirectedlearning #alternativeeducation #unschooling #parentingtips

Framework fitting is the core technique. This skill specializes in it.