Load Context First
Before executing this skill, read the following files from the project folder if they exist:
- USER.md — who the user is, how they think, how they work
- BUSINESS.md — their business, products, positioning, brand voice, content strategy
- ICP.md — their ideal customer, their language, their fears, what makes them buy
- Voice or brand voice skill — look for any installed skill related to voice, tone, or brand voice and apply it automatically
- Any additional context provided by the user in this session
Use all context silently. Do not reference or summarize files unless asked.
Content Repurposer
Purpose: Take one piece of content and transform it into platform-native pieces for YouTube, newsletter, Twitter, and LinkedIn — plus 5 alternative titles. Each output adapts the core insight for the platform's audience, format, and engagement patterns.
When to Activate
Use this skill when:
- User provides content and wants it repurposed
- User mentions "turn this into", "repurpose", or "adapt for other platforms"
- User wants to maximize the reach of one piece of content
Core Principle
Repurpose ≠ copy-paste. Each platform has different audience intent, format constraints, and engagement patterns. The core insight stays the same; the expression changes completely.
Process
Step 1: Identify the Core Insight
From the source content, extract:
- The one big idea (in one sentence)
- Supporting points (3-5 sub-ideas)
- Best example or story (the most compelling proof point)
- The action item (what should the audience do?)
Step 2: Produce 5 Outputs
Output Format
# Content Repurposer: [Source Title]
**Core insight:** [One sentence]
**Source format:** [Article / Video / Newsletter / etc.]
---
## 1. YouTube Script Outline
**Title:** [Compelling YouTube title]
**Hook (first 30 seconds):**
[What to say to keep viewers watching — specific opening lines]
**Structure:**
1. [Section 1 — topic + key point + estimated time]
2. [Section 2]
3. [Section 3]
4. [Section 4]
5. [Conclusion + CTA]
**Estimated length:** [X] minutes
**Thumbnail concept:** [Brief description of what the thumbnail should communicate]
---
## 2. Newsletter Section
**Subject line:** [Email subject]
**Hook paragraph:** [Opening 2-3 sentences that would work in an email]
**Key sections:**
- [Section header 1 + brief description]
- [Section header 2 + brief description]
- [Section header 3 + brief description]
**Closing CTA:** [What action to prompt]
**Estimated word count:** [800-1200]
---
## 3. Twitter/X Thread
**Tweet 1 (Hook):** [Opening tweet — under 280 chars] 🧵
**Tweet 2:** [Point 1 — under 280 chars]
**Tweet 3:** [Point 2 — under 280 chars]
**Tweet 4:** [Point 3 — under 280 chars]
**Tweet 5:** [Example/story — under 280 chars]
**Tweet 6:** [Key takeaway — under 280 chars]
**Tweet 7:** [CTA — under 280 chars]
Character counts included for each tweet.
---
## 4. LinkedIn Post
[Full LinkedIn post — 300-500 words]
[Hook above the fold]
[Story or observation]
[3-5 insights]
[CTA]
**Word count:** [X] words
---
## 5. Title Options
Five alternative titles for the core content, each with a different angle:
1. **[Results-first]:** [Title]
2. **[How-to]:** [Title]
3. **[Contrarian]:** [Title]
4. **[Curiosity gap]:** [Title]
5. **[List-based]:** [Title]
**Recommended for each platform:**
- YouTube: Title #[X]
- Newsletter: Title #[X]
- Twitter thread: Title #[X]
- LinkedIn: Title #[X]
Quality Checklist
1---2name: content-repurposer-53description: Take 1 piece of content and produce a YouTube script outline, newsletter section, Twitter thread, LinkedIn post, and 5 title options. Identifies the core insight and adapts for each platform. Use when user wants to "repurpose content", "turn this into multiple pieces", or maximize reach from one piece of content.4---5
6## Load Context First
7
8Before executing this skill, read the following files from the project folder if they exist:
9
101. **USER.md** — who the user is, how they think, how they work
112. **BUSINESS.md** — their business, products, positioning, brand voice, content strategy
123. **ICP.md** — their ideal customer, their language, their fears, what makes them buy
134. **Voice or brand voice skill** — look for any installed skill related to voice, tone, or brand voice and apply it automatically
145. Any additional context provided by the user in this session
15
16Use all context silently. Do not reference or summarize files unless asked.
17
18---
19
20# Content Repurposer
21
22**Purpose:** Take one piece of content and transform it into platform-native pieces for YouTube, newsletter, Twitter, and LinkedIn — plus 5 alternative titles. Each output adapts the core insight for the platform's audience, format, and engagement patterns.
23
24## When to Activate
25
26Use this skill when:
27- User provides content and wants it repurposed
28- User mentions "turn this into", "repurpose", or "adapt for other platforms"
29- User wants to maximize the reach of one piece of content
30
31## Core Principle
32
33**Repurpose ≠ copy-paste.** Each platform has different audience intent, format constraints, and engagement patterns. The core insight stays the same; the expression changes completely.
34
35## Process
36
37### Step 1: Identify the Core Insight
38
39From the source content, extract:
40- **The one big idea** (in one sentence)
41- **Supporting points** (3-5 sub-ideas)
42- **Best example or story** (the most compelling proof point)
43- **The action item** (what should the audience do?)
44
45### Step 2: Produce 5 Outputs
46
47## Output Format
48
49```markdown
50# Content Repurposer: [Source Title]
51
52**Core insight:** [One sentence]
53**Source format:** [Article / Video / Newsletter / etc.]
54
55---
56
57## 1. YouTube Script Outline
58
59**Title:** [Compelling YouTube title]
60**Hook (first 30 seconds):**
61[What to say to keep viewers watching — specific opening lines]
62
63**Structure:**
641. [Section 1 — topic + key point + estimated time]
652. [Section 2]
663. [Section 3]
674. [Section 4]
685. [Conclusion + CTA]
69
70**Estimated length:** [X] minutes
71**Thumbnail concept:** [Brief description of what the thumbnail should communicate]
72
73---
74
75## 2. Newsletter Section
76
77**Subject line:** [Email subject]
78**Hook paragraph:** [Opening 2-3 sentences that would work in an email]
79
80**Key sections:**
81- [Section header 1 + brief description]
82- [Section header 2 + brief description]
83- [Section header 3 + brief description]
84
85**Closing CTA:** [What action to prompt]
86**Estimated word count:** [800-1200]
87
88---
89
90## 3. Twitter/X Thread
91
92**Tweet 1 (Hook):** [Opening tweet — under 280 chars] 🧵
93**Tweet 2:** [Point 1 — under 280 chars]
94**Tweet 3:** [Point 2 — under 280 chars]
95**Tweet 4:** [Point 3 — under 280 chars]
96**Tweet 5:** [Example/story — under 280 chars]
97**Tweet 6:** [Key takeaway — under 280 chars]
98**Tweet 7:** [CTA — under 280 chars]
99
100Character counts included for each tweet.
101
102---
103
104## 4. LinkedIn Post
105
106[Full LinkedIn post — 300-500 words]
107[Hook above the fold]
108[Story or observation]
109[3-5 insights]
110[CTA]
111
112**Word count:** [X] words
113
114---
115
116## 5. Title Options
117
118Five alternative titles for the core content, each with a different angle:
119
1201. **[Results-first]:** [Title]
1212. **[How-to]:** [Title]
1223. **[Contrarian]:** [Title]
1234. **[Curiosity gap]:** [Title]
1245. **[List-based]:** [Title]
125
126**Recommended for each platform:**
127- YouTube: Title #[X]
128- Newsletter: Title #[X]
129- Twitter thread: Title #[X]
130- LinkedIn: Title #[X]
131```
132
133## Quality Checklist
134
135- [ ] Core insight clearly identified in one sentence
136- [ ] YouTube outline includes hook, structure, timing, and thumbnail concept
137- [ ] Newsletter section has subject line, sections, and word count estimate
138- [ ] Twitter thread has 6-8 tweets with character counts, all under 280
139- [ ] LinkedIn post is 300-500 words with hook above fold
140- [ ] 5 title options with different angles
141- [ ] Each platform version feels native (not copy-pasted)
142- [ ] All versions share the same core insight
143- [ ] Voice matches context profiles across all outputs
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