Content Reviewer

Content Reviewer

This skill helps you systematically review influencer content submissions to ensure they meet brand guidelines, campaign objectives, and legal requirements before going live.

Quick Start

Shortest invocation:

Review this influencer content submission: [content description/link]

Common scenario — gate a submission against a campaign brief:

Check if this TikTok post meets our brand guidelines for [campaign], then give me an approve/revise/reject decision and feedback I can send the creator

Skill Contract

• Reads: the content submission (link, description, caption, media notes), the campaign brief and key messages, brand guidelines, disclosure/FTC requirements, platform technical specs, and any prior review notes in memory/influencer/content-reviewer/.
• Writes: a review record at memory/influencer/content-reviewer/YYYY-MM-DD-<topic>.md containing category scores, the gate decision, and the feedback message.
• Promotes: durable facts (final approval status, recurring compliance gaps, creator-specific notes) to memory/hot-cache.md.
• Done when:
  1. Every must-pass category (brand alignment, message accuracy, compliance, technical specs) has an explicit pass/fail with evidence.
  2. A single decision is recorded — APPROVED, APPROVED WITH MINOR CHANGES, REVISIONS REQUIRED, or REJECTED.
  3. A constructive feedback message for the creator exists (when changes are needed).
• Primary next skill: contract-helper

Handoff Summary

Emit the standard shape from skill-contract.md §Handoff Summary Format.

Data Sources

This family needs no live integrations (Tier 1). The skill works end to end from inputs you provide: paste the content link or description, the brief, brand guidelines, and platform specs, and it produces the review.

Optional connectors can speed up evidence gathering where available:

• ~~social platform analytics — pull native post specs, engagement signals, and platform disclosure flags (e.g. "Paid partnership" label).
• ~~influencer database — load the creator's history, prior submissions, and past compliance flags.
• ~~CRM — link the review back to the deal, campaign owner, and approval chain.
• ~~compliance reference — current FTC / platform disclosure rules for the relevant market.

With no connector configured, ask the user for the missing inputs and proceed. See CONNECTORS.md for the keyless data recipes.

Instructions

When a user requests content review:

1. Establish Review Criteria

   ### Review Framework
   
   **Campaign**: [name]
   **Influencer**: @[handle]
   **Platform**: [platform]
   **Content Type**: [format]
   **Brief Reference**: [link to brief]
   
   ### Review Categories
   
   | Category | Weight | Pass Threshold |
   |----------|--------|----------------|
   | Brand Alignment | [%] | Must pass |
   | Message Accuracy | [%] | Must pass |
   | Compliance | [%] | Must pass |
   | Creative Quality | [%] | 80%+ |
   | Technical Specs | [%] | Must pass |
   

2. Brand Alignment Review

   ## Brand Alignment Review
   
   ### Visual Brand Check
   
   | Element | Guideline | Content | Status |
   |---------|-----------|---------|--------|
   | Tone | [expected] | [observed] | ✅/⚠️/❌ |
   | Aesthetic | [expected] | [observed] | ✅/⚠️/❌ |
   | Quality level | [expected] | [observed] | ✅/⚠️/❌ |
   | Brand representation | [expected] | [observed] | ✅/⚠️/❌ |
   
   ### Brand Safety Check
   
   | Risk Area | Check | Status | Notes |
   |-----------|-------|--------|-------|
   | Controversial topics | [details] | ✅/❌ | [notes] |
   | Competitor mentions | [details] | ✅/❌ | [notes] |
   | Inappropriate content | [details] | ✅/❌ | [notes] |
   | Sensitive contexts | [details] | ✅/❌ | [notes] |
   | Background elements | [details] | ✅/❌ | [notes] |
   
   ### Value Alignment
   
   | Brand Value | Reflected in Content? | Notes |
   |-------------|-----------------------|-------|
   | [Value 1] | ✅/⚠️/❌ | [how/why not] |
   | [Value 2] | ✅/⚠️/❌ | [how/why not] |
   
   **Brand Alignment Score**: [X/10]
   **Status**: ✅ Pass / ⚠️ Minor Issues / ❌ Fail
   
   **Notes**: [Overall assessment]
   

3. Message Accuracy Review

   ## Message Accuracy Review
   
   ### Key Message Check
   
   | Required Message | Present? | How Communicated | Accuracy |
   |------------------|----------|------------------|----------|
   | [Message 1] | ✅/❌ | [how] | ✅/⚠️/❌ |
   | [Message 2] | ✅/❌ | [how] | ✅/⚠️/❌ |
   | [Message 3] | ✅/❌ | [how] | ✅/⚠️/❌ |
   
   ### Talking Points Check
   
   | Talking Point | Included | Notes |
   |---------------|----------|-------|
   | [Point 1] | ✅/❌ | [notes] |
   | [Point 2] | ✅/❌ | [notes] |
   | [Point 3] | ✅/❌ | [notes] |
   
   ### Prohibited Claims Check
   
   | Prohibited Content | Present? | Issue |
   |--------------------|----------|-------|
   | False claims | ✅/❌ | [if present] |
   | Competitor disparagement | ✅/❌ | [if present] |
   | Unsubstantiated claims | ✅/❌ | [if present] |
   | [Industry-specific] | ✅/❌ | [if present] |
   
   ### Call-to-Action Check
   
   | CTA Requirement | Status | Notes |
   |-----------------|--------|-------|
   | CTA present | ✅/❌ | |
   | Correct CTA | ✅/❌ | Expected: [X], Actual: [Y] |
   | Clear and compelling | ✅/⚠️/❌ | |
   
   **Message Accuracy Score**: [X/10]
   **Status**: ✅ Pass / ⚠️ Minor Issues / ❌ Fail
   

4. Compliance Review

   ## Compliance Review
   
   ### Disclosure Check
   
   | Requirement | Status | Details |
   |-------------|--------|---------|
   | Disclosure present | ✅/❌ | [type used] |
   | Disclosure visible | ✅/❌ | [placement] |
   | Disclosure clear | ✅/❌ | [assessment] |
   | Disclosure early | ✅/❌ | [timing/placement] |
   
   **Acceptable Disclosures Used**:
   - [ ] #ad
   - [ ] #sponsored
   - [ ] "Paid partnership" feature
   - [ ] Verbal disclosure
   - [ ] Other: [specify]
   
   **Disclosure Issues** (if any):
   - [Issue 1]
   - [Issue 2]
   
   ### Platform-Specific Requirements
   
   | Platform Rule | Status | Notes |
   |---------------|--------|-------|
   | [Rule 1] | ✅/❌ | [notes] |
   | [Rule 2] | ✅/❌ | [notes] |
   
   ### Legal/Regulatory Check
   
   | Requirement | Status | Notes |
   |-------------|--------|-------|
   | FTC compliance | ✅/❌ | |
   | Industry regulations | ✅/❌ | [specific] |
   | Age restrictions | ✅/❌ | [if applicable] |
   | Claims substantiation | ✅/❌ | |
   | Copyright/licensing | ✅/❌ | Music, images, etc. |
   
   ### Required Elements Check
   
   | Element | Required | Present | Status |
   |---------|----------|---------|--------|
   | Brand mention | ✅ | ✅/❌ | ✅/❌ |
   | @[handle] tag | ✅ | ✅/❌ | ✅/❌ |
   | #[hashtag] | ✅ | ✅/❌ | ✅/❌ |
   | Link/URL | ✅/❌ | ✅/❌ | ✅/❌ |
   | Promo code | ✅/❌ | ✅/❌ | ✅/❌ |
   
   **Compliance Score**: [X/10]
   **Status**: ✅ Pass / ❌ Fail (no partial pass for compliance)
   

   C³ ART veto enforcement. This compliance gate is the C³ Content review (ART). Two ART items are veto-level — a failure forces the overall decision to Reject (never "revise"), and you must cite the veto ID:

   • T1 · FTC Disclosure (maps to the Disclosure Check + FTC compliance rows above) — missing or inadequate disclosure on sponsored content → Reject (T1). Regulatory basis: FTC 16 CFR §255 and the 2024 Trade Regulation Rule (16 CFR Part 465). Not legal advice.
   • T2 · Claim Integrity (maps to Claims substantiation) — false or unsubstantiated claims → Reject (T2).

5. Quality Assessment

   ## Quality Assessment
   
   ### Production Quality
   
   | Element | Rating | Notes |
   |---------|--------|-------|
   | Video/Image quality | [1-5] | [notes] |
   | Audio quality (if applicable) | [1-5] | [notes] |
   | Lighting | [1-5] | [notes] |
   | Framing/Composition | [1-5] | [notes] |
   | Editing | [1-5] | [notes] |
   
   **Production Score**: [X/25]
   
   ### Content Effectiveness
   
   | Element | Rating | Notes |
   |---------|--------|-------|
   | Hook strength | [1-5] | [notes] |
   | Engagement potential | [1-5] | [notes] |
   | Authenticity | [1-5] | [notes] |
   | Storytelling | [1-5] | [notes] |
   | Persuasiveness | [1-5] | [notes] |
   
   **Effectiveness Score**: [X/25]
   
   ### Platform Optimization
   
   | Element | Optimized? | Notes |
   |---------|------------|-------|
   | Format for platform | ✅/❌ | |
   | Length appropriate | ✅/❌ | [actual vs. optimal] |
   | Native feel | ✅/❌ | |
   | Trend relevance | ✅/⚠️/❌ | |
   
   ### Creative Assessment
   
   | Factor | Assessment |
   |--------|------------|
   | Originality | [1-5] |
   | Brand integration naturalness | [1-5] |
   | Memorability | [1-5] |
   | Share-worthiness | [1-5] |
   
   **Quality Score**: [X/10]
   **Status**: ✅ Pass / ⚠️ Acceptable / ❌ Below Standard
   

6. Technical Specifications Check

   ## Technical Specifications Check
   
   ### Platform Requirements
   
   | Spec | Required | Actual | Status |
   |------|----------|--------|--------|
   | Aspect ratio | [ratio] | [ratio] | ✅/❌ |
   | Resolution | [min] | [actual] | ✅/❌ |
   | Duration | [range] | [actual] | ✅/❌ |
   | File format | [formats] | [format] | ✅/❌ |
   | File size | [max] | [actual] | ✅/❌ |
   
   ### Caption Check
   
   | Element | Requirement | Actual | Status |
   |---------|-------------|--------|--------|
   | Length | [max chars] | [chars] | ✅/❌ |
   | Hashtags | [requirements] | [actual] | ✅/❌ |
   | Tags | [requirements] | [actual] | ✅/❌ |
   | Links | [requirements] | [actual] | ✅/❌ |
   
   **Technical Status**: ✅ Pass / ❌ Fail
   

7. Generate Final Review

   # Content Review Summary
   
   ## Submission Details
   
   | Field | Value |
   |-------|-------|
   | Campaign | [name] |
   | Influencer | @[handle] |
   | Content Type | [type] |
   | Submission Date | [date] |
   | Reviewer | [name] |
   | Review Date | [date] |
   
   ## Review Scores
   
   | Category | Score | Status | Weight |
   |----------|-------|--------|--------|
   | Brand Alignment | [X/10] | ✅/⚠️/❌ | [%] |
   | Message Accuracy | [X/10] | ✅/⚠️/❌ | [%] |
   | Compliance | [X/10] | ✅/❌ | [%] |
   | Quality | [X/10] | ✅/⚠️/❌ | [%] |
   | Technical | Pass/Fail | ✅/❌ | - |
   | **Overall** | **[X/10]** | | |
   
   ## Decision
   
   ### ✅ APPROVED
   Content is approved for posting.
   
   OR
   
   ### ⚠️ APPROVED WITH MINOR CHANGES
   Content is conditionally approved pending minor adjustments:
   - [Change 1]
   - [Change 2]
   
   Re-review: Not required / Required
   
   OR
   
   ### 🔄 REVISIONS REQUIRED
   Content requires revisions before approval:
   
   **Must Fix**:
   1. [Critical issue 1]
   2. [Critical issue 2]
   
   **Should Fix**:
   1. [Issue 1]
   2. [Issue 2]
   
   **Nice to Have**:
   1. [Suggestion 1]
   
   Deadline for revised submission: [date]
   
   OR
   
   ### ❌ REJECTED
   Content cannot be approved. Reason:
   - [Critical failure reason]
   
   Next steps: [what to do]
   
   ## Feedback for Influencer
   
   [Constructive feedback message - see below]
   

8. Create Feedback Message

   ## Feedback Message for Influencer
   
   ---
   
   Hi [Name]!
   
   Thanks for submitting your content for [Campaign]. We've reviewed it and have some feedback.
   
   ### What We Love ❤️
   
   - [Positive point 1]
   - [Positive point 2]
   - [Positive point 3]
   
   ### Changes Needed 📝
   
   Before we can approve, we need a few adjustments:
   
   **1. [Issue]**
   - What we see: [current state]
   - What we need: [required state]
   - Why: [brief explanation]
   
   **2. [Issue]**
   - What we see: [current state]
   - What we need: [required state]
   
   ### Suggestions (Optional)
   
   These aren't required, but might make the content even stronger:
   - [Suggestion 1]
   - [Suggestion 2]
   
   ### Timeline
   
   Please send the revised content by [date] so we can hit our posting window.
   
   Let me know if you have any questions! Happy to hop on a quick call if that's easier.
   
   Thanks again for your creativity!
   
   Best,
   [Name]
   
   ---
   

Example Review

User: "Review this TikTok video submission for our protein powder campaign"

Output:

# Content Review: @fitnessfiona TikTok

## Quick Summary

| Category | Score | Status |
|----------|-------|--------|
| Brand Alignment | 9/10 | ✅ |
| Message Accuracy | 7/10 | ⚠️ |
| Compliance | 5/10 | ❌ |
| Quality | 9/10 | ✅ |

**Decision**: ❌ REJECTED — **Reject (T1 · FTC Disclosure veto)**

> A missing/inadequate disclosure on sponsored content is the ART **T1 veto** — it forces a Reject, not a revise (FTC 16 CFR §255). The creator must fix the veto item and resubmit; the non-veto items below are required on resubmission.

## Issues Found

### Veto — forces Reject (Compliance)
1. **Missing disclosure** - No #ad or sponsored disclosure visible → **T1 veto → Reject**
   - Fix: Add #ad in caption and/or verbal disclosure in first 3 seconds

2. **Promo code not mentioned** - Brief required promo code "FIONA20"
   - Fix: Add verbal mention and caption inclusion

### Should Fix (Messaging)
1. **Missing key message** - "20g protein per serving" not mentioned
   - Fix: Add this stat when showing the product

## What's Great
- Authentic workout integration
- High production quality
- Engaging hook
- Great product showcase

## Feedback Message
[Generated constructive feedback for influencer]

Review Checklist Template

## Quick Review Checklist

### Must-Pass Items
- [ ] Disclosure visible and clear (#ad, #sponsored, etc.)
- [ ] No false/unsubstantiated claims
- [ ] Brand mentioned correctly
- [ ] Required hashtags included
- [ ] No competitor mentions
- [ ] Content is brand-safe

### Quality Check
- [ ] Hook captures attention (first 3 seconds)
- [ ] Audio/video quality acceptable
- [ ] Key messages communicated
- [ ] CTA is clear
- [ ] Authentic feel maintained

### Technical
- [ ] Correct format/dimensions
- [ ] Appropriate length
- [ ] Caption complete
- [ ] Links/codes correct

Tips for Effective Reviews

1. Be constructive - Focus on solutions, not just problems
2. Lead with positives - Acknowledge what works
3. Be specific - "Add #ad to caption" not "fix disclosure"
4. Explain why - Help them understand the reasoning
5. Respect creativity - Don't over-edit their voice
6. Be timely - Quick reviews keep campaigns on track

Reference Materials

• skill-contract.md — shared contract and Handoff Summary format.
• state-model.md — memory tiers and save-path conventions.
• CONNECTORS.md — keyless data recipes for the ~~ connector placeholders.
• C³ scoring: c3-benchmark.md and c3/art-content-benchmark.md — the ART Content rubric this review gates on, incl. the T1 (FTC disclosure) and T2 (claim integrity) veto items.
• brief-generator — the brief whose criteria this review checks against.
• contract-helper — bake content guidelines and approval terms into the agreement.
• content-amplifier — amplify content once approved.
• performance-analyzer — track how approved content performs.

Next Best Skill

Primary: contract-helper — once content is approved (or once review feedback exposes a gap the agreement should cover), fold guidelines, usage rights, and approval terms into the partnership contract.

Alternates (same Activate family):

• content-amplifier — when content is approved and ready to scale through paid or owned channels.
• performance-analyzer — when the piece is live and you want to measure outcomes.

Termination note (visited-set): if a recommended skill has already been invoked this session, stop and report the chain as complete rather than re-running it. Cap any handoff chain at max-depth 3.