1---2name: conversion-diagnostic-kit3description: Structured approach for investigating funnel issues across e-commerce experiences.4---5
6# Conversion Diagnostic Kit Skill
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8## When to Use
9- Sudden drops in conversion, AOV, or checkout completion.
10- Preparing experiment backlogs tied to funnel pain points.
11- Aligning engineering, UX, and marketing on remediation priorities.
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13## Framework
141. **Signal Stack** – analytics, heatmaps, session replay, VOC, performance metrics.
152. **Segmentation Grid** – device, channel, geography, campaign, customer type.
163. **Issue Taxonomy** – UX friction, merchandising mismatch, technical/performance, policy/payment.
174. **Prioritization Model** – score by impact, confidence, effort, and guardrail risk.
185. **Action Tracker** – link issues to owners, experiments, or engineering tickets.
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20## Templates
21- Conversion diagnostic workbook (data inputs, findings, recommended tests).
22- Standup agenda for cross-functional conversion war rooms.
23- Experiment brief template with hypothesis, KPIs, guardrails.
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25## Tips
26- Pair quant data with VOC clips for stakeholder alignment.
27- Keep diagnostics lightweight (48-hour turnaround) for high-velocity campaigns.
28- Use alongside `diagnose-conversion-drop` command for automated reporting.
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