majiayu000 Load Context First
Before executing this skill, read the following files from the project folder if they exist:
- USER.md — who the user is, how they think, how they work
- BUSINESS.md — their business, products, positioning, brand voice, content strategy
- ICP.md — their ideal customer, their language, their fears, what makes them buy
- Voice or brand voice skill — look for any installed skill related to voice, tone, or brand voice and apply it automatically
- Any additional context provided by the user in this session
Use all context silently. Do not reference or summarize files unless asked.
Course Launch Email Sequence
Purpose: Write a complete 10-email launch sequence for a course or program. The sequence builds anticipation, opens enrollment, handles objections, creates urgency, and closes with a final call.
The 10-Email Structure
Phase 1: Value & Warmup (Emails 1-3)
Email 1: The Big Insight (Day -3) Give away a powerful, standalone insight related to the course topic. Pure value. No pitch. Build trust and demonstrate expertise.
Email 2: The Problem (Day -2) Articulate the problem your course solves better than the reader can. Make them feel understood. Hint that you have a solution coming.
Email 3: The Story (Day -1) Share your personal story — how you solved this problem for yourself. End with: "Tomorrow, I'm sharing something I've been working on..."
Phase 2: Cart Open (Emails 4-5)
Email 4: The Announcement (Day 0 — Launch Day) Course is open. Full details: what it is, what's included, the transformation, the price. Clear CTA to enroll. Excitement and clarity.
Email 5: The Deep Dive (Day 1) Walk through the curriculum in detail. Module by module. Show them exactly what they'll learn and be able to do. Address "what's inside?"
Phase 3: Social Proof & Objections (Emails 6-7)
Email 6: Testimonials & Results (Day 2) Share student results, testimonials, or case studies. Let others do the selling. If launching for the first time, share your own results or beta feedback.
Email 7: Objection Buster (Day 3) Address the top 3 objections directly:
- "Is this right for me?"
- "What if I don't have time?"
- "How is this different from X?"
Phase 4: Urgency & Deadline (Emails 8-9)
Email 8: The Deadline Reminder (Day 5) Enrollment is closing soon. Remind them what they'll miss. Recap the value. Last chance for bonus (if applicable).
Email 9: Final Hours (Day 6 — Last Day AM) Doors close tonight. Emotional appeal — future pacing. "One year from now, you'll either have [result] or wish you started today."
Phase 5: Final Call (Email 10)
Email 10: Last Call (Day 6 — Last Day PM, 2-4 hours before close) Short. Direct. "This is it. Doors close at midnight. [Link]. I'd love to see you inside."
Output Format
For each email:
## Email [X]: [Name]
**Send timing:** [Day and time]
**Subject:** [Subject line]
**Preview:** [Preview text snippet]
---
[Full email body — 200-500 words]
[CTA with link placement]
---
**Strategy:** [What principle this email applies]
Quality Checklist
- All 10 emails written with full body copy
- Subject lines are compelling and varied
- Emails 1-3 provide genuine value (not just teasers)
- Email 4 has complete offer details
- Email 5 walks through curriculum
- Social proof is real or honestly stated as placeholder
- Objections addressed are the REAL ones from ICP
- Urgency is genuine (real deadline, not fake scarcity)
- Email 10 is short and direct
- Voice matches context profiles throughout
- Each email has clear CTA
- Timing schedule is included