Create Blog

Create a blog post: $ARGUMENTS

1. Research

Research the topic for the target audience.

• Search for top-ranking content on this topic
• Identify common themes, questions, and angles
• Note content gaps and opportunities
• Extract key terms and phrases competitors use
• Collect People Also Ask questions
• Search brand knowledge base for relevant product info
• Save research findings (top competitor outlines, common questions, key terminology, content gaps)

2. Outline

Create a detailed outline referencing brand voice.

Outline format

• H1: article title
• H2 sections with notes on what to cover
• H3 for subsections where needed
• FAQ section with questions and answer guidance

Header rules

• Sentence case (first word capitalized, rest lowercase except proper nouns)
• No colons or em-dashes in headers
• Use questions where natural ("What is X" not "Definition of X")
• Maximum 5-6 H2 sections (excluding FAQ)
• H3s only for lists, steps, or subtopics

Target the specified word count. Include a checkpoint to review outline before drafting if the user wants it.

3. Draft

Write the full article based on the outline.

• Delegate to the content-writer agent for a fresh context window
• Follow brand voice from the first word
• Follow outline structure exactly
• Target word count, 8th grade reading level, 2-3 sentence paragraphs
• Define terms when introduced; no unverified statistics or claims; no filler
• Apply SEO best practices (see seo-guidelines skill)
• Verify all outline sections addressed; remove repetition; check brand voice

4. Finalize

Review and create final deliverable.

• Run the content-critic agent to validate brand voice
• Final checks: word count, headers follow style, no walls of text, FAQ answers standalone
• Create full article in markdown with title tag (50-60 chars), meta description (150-160 chars), recommended slug