majiayu000 Creative Calendar
Plan and schedule creative production.
Process
Step 1: Assess Current Creative Inventory
Inventory Audit:
- Active winners (still performing)
- Testing creatives (in flight)
- In production (being made)
- Retired (fatigued/failed)
Categorize By:
- Angle/concept
- Format (video/static/carousel)
- Hook type
- Avatar targeted
- Platform optimized
Step 2: Identify Gaps
Gap Analysis:
- Which angles haven't been tested?
- Which formats are underrepresented?
- Which avatars lack content?
- Which platforms need optimization?
Seasonal Gaps:
- Upcoming holidays/events
- Seasonal relevance opportunities
- Trend-based content needs
Performance Gaps:
- Angles that need refreshing
- Winners needing variations
- Failing areas needing new approaches
Step 3: Schedule Production Priorities
Priority Framework:
- Variations of winners (lowest risk, highest ROI)
- New hooks on proven angles
- New angles based on learnings
- Experimental/innovative concepts
- Seasonal/timely content
Production Cadence:
- Weekly: [X] new variations
- Bi-weekly: [X] new concepts
- Monthly: [X] major productions
Step 4: Allocate Resources
Resource Types:
- Internal creative team
- UGC creators
- Founder/expert shoots
- Stock/AI generation
- Editing capacity
Capacity Planning:
- Team member hours available
- Creator slots available
- Budget for production
- Timeline constraints
Step 5: Output Production Calendar
## CREATIVE CALENDAR: [Month/Quarter]
### INVENTORY SNAPSHOT
**Current Status:**
| Category | Active | Testing | Production | Retired |
|----------|--------|---------|------------|---------|
| Video | [#] | [#] | [#] | [#] |
| Static | [#] | [#] | [#] | [#] |
| Total | [#] | [#] | [#] | [#] |
**By Angle:**
| Angle | Active | Health | Need |
|-------|--------|--------|------|
| [Angle 1] | [#] | [G/Y/R] | [+#] |
| [Angle 2] | [#] | [G/Y/R] | [+#] |
| [Angle 3] | [#] | [G/Y/R] | [+#] |
**By Format:**
| Format | Active | Health | Need |
|--------|--------|--------|------|
| UGC Video | [#] | [G/Y/R] | [+#] |
| Founder | [#] | [G/Y/R] | [+#] |
| Static | [#] | [G/Y/R] | [+#] |
---
### GAPS IDENTIFIED
**High Priority:**
1. [Gap]: [Why urgent]
2. [Gap]: [Why urgent]
**Medium Priority:**
1. [Gap]: [Why important]
**Seasonal/Timely:**
1. [Upcoming event]: Content needed by [date]
---
### PRODUCTION TARGETS
**This Month:**
- Total new creatives: [#]
- Variations of winners: [#]
- New concepts: [#]
- New angles: [#]
**Weekly Breakdown:**
| Week | Variations | New Concepts | Total |
|------|------------|--------------|-------|
| 1 | [#] | [#] | [#] |
| 2 | [#] | [#] | [#] |
| 3 | [#] | [#] | [#] |
| 4 | [#] | [#] | [#] |
---
### WEEKLY CALENDAR
#### WEEK 1: [Date Range]
**Production:**
| Day | Task | Owner | Deliverable |
|-----|------|-------|-------------|
| Mon | [Task] | [Name] | [Output] |
| Tue | [Task] | [Name] | [Output] |
| Wed | [Task] | [Name] | [Output] |
| Thu | [Task] | [Name] | [Output] |
| Fri | [Task] | [Name] | [Output] |
**Shoots Scheduled:**
- [Date]: [Type] - [Details]
**Editing Queue:**
- [Project]: Due [Date]
**Launch Target:**
- [#] creatives ready for launch by [Date]
---
#### WEEK 2: [Date Range]
...
#### WEEK 3: [Date Range]
...
#### WEEK 4: [Date Range]
...
---
### RESOURCE ALLOCATION
**Team Capacity:**
| Resource | Available Hours | Allocated | Remaining |
|----------|-----------------|-----------|-----------|
| Creative Director | [#] | [#] | [#] |
| Editor 1 | [#] | [#] | [#] |
| Editor 2 | [#] | [#] | [#] |
| Copywriter | [#] | [#] | [#] |
**UGC Creators:**
| Creator | Slots | Assigned | Rate |
|---------|-------|----------|------|
| [Name] | [#] | [#] | $[X] |
| [Name] | [#] | [#] | $[X] |
**Budget:**
| Category | Budget | Allocated | Remaining |
|----------|--------|-----------|-----------|
| UGC | $[X] | $[X] | $[X] |
| Stock | $[X] | $[X] | $[X] |
| Production | $[X] | $[X] | $[X] |
| **Total** | $[X] | $[X] | $[X] |
---
### CONTENT BRIEFS NEEDED
**This Week:**
1. [ ] [Brief name] - Due: [Date] - Owner: [Name]
2. [ ] [Brief name] - Due: [Date] - Owner: [Name]
**Next Week:**
1. [ ] [Brief name]
---
### UPCOMING EVENTS/SEASONS
| Date | Event | Content Type | Due Date | Status |
|------|-------|--------------|----------|--------|
| [Date] | [Event] | [Type] | [Date] | [Status] |
---
### DEPENDENCIES & BLOCKERS
**Current Blockers:**
- [Blocker]: [Impact] - [Resolution]
**Dependencies:**
- [Item A] depends on [Item B]
---
### QUALITY CHECKPOINTS
**Weekly Review:**
- [ ] Inventory updated
- [ ] Production on track
- [ ] Budget tracking
- [ ] Launch pipeline full
**Monthly Review:**
- [ ] Performance analysis
- [ ] Inventory health
- [ ] Resource optimization
- [ ] Strategy adjustment
---
### NOTES
[Space for additional context, changes, or communications]
Production Best Practices
Velocity Over Perfection:
- Volume of testing matters
- Good enough > perfect but late
- Iterate based on data
Winner Multiplication:
- 10+ variations of each winner
- New hooks, same body
- New body, same hooks
- Different creators, same script
Balance Innovation and Iteration:
- 70% iterations of proven concepts
- 20% new angles based on data
- 10% experimental/wild cards
Source: LeadsIcon, VISCAP, general creative operations